If you want to learn about site performance and the behavior of your visitors, you need to do a little more than look at raw server logs. Site metrics should be your primary focus, with metrics simply referring to the data it is representing. You want to know this information because once you know what people do when they get to your website, you can make some dramatic improvements. Once they get there, and start looking around, what they do is logged and recorded. After you have this information, you can make decisions on how to improve your website, based upon the data you receive.

Casual marketing hasn't been effective online for quite some time, ever since the economy crashed a few years ago. But actually the really easy days ended long before that. One factor that works to your advantage, if you are prepared to do what it takes, is that the majority of online entrepreneurs don't have any idea. It will mean, though, that you need to do the hard work, learn what you need to and really get involved.

What you need to do is take advantage of what you already have by looking for hidden gems in your site you haven't yet capitalized on. If you've had your site for some time, you don't really need anything else except to do some more research. The performance data for your site is what you need to be analyzing at the moment. This analysis is something that should be part of your to do list in any case and you are fully aware of the reasons for it.

So, simply look at the metrics for your pages and organize them according to the level of traffic they receive. Monetization should be your main focus, though there are many things this information can be utilized for.

Based upon the primary phrase, work in as many appropriate and relevant phrases related to it. Extracting even smaller phrases, and getting even better results, is something that you can do as well. Sometimes creating your own keyword phrases can bring even more traffic to your site. Be sure to look for related phrases or those derived from it but perhaps not directly from it. Add cross niche keywords, and similar niches, as well. By using related markets, or other markets that you discover, your promotions can become even more profitable.

Doing more pages related to the profitable phrase would be a good idea, plus a little content marketing on the side. You will end up getting more traffic by expanding what you do for that successful page and phrase. You want to then increase traffic to your website by creating videos and articles and submitting them to the appropriate places online. Doing everything you can with content marketing is going to help you achieve your goals. If you really hit this hard, then you can easily generate hundreds of new phrases. Obviously, this means that you will have more work to do, but because you do it, the work that you are doing will end up becoming more profitable.

Certain strategies are far ahead of others when it comes to marketing. Copywriting, preselling and efficient market research are some of these things. There certainly are others and you will have to discover what they are yourself and get on with it. You will encounter obstacles but you need to consider this from the viewpoint that you want to stay in the game sufficiently to ensure a good position.