Using the family and friends model of business development makes good sense if you're marketing your efforts on Facebook.
Marketing strategies for Facebook include all the usual relational strategies, building a relationship first, before you bring the client on board, and driving traffic by finding common interests.
These simple tools work best when you're working with a warm market.
Turning up the heat for a successful marketing experience on Facebook means driving interested buyers to your website because they're truly interested in what you're selling.
Try finding a source of niche interests for your buyers qualifies the market.
Source Niche on Facebook - Pages.
It's that simple, invite interested parties to visit and "like" a page where your niche market can be represented.
Create events where interested visitors can attent an actual event, either in person or online, and drive traffic to your events, with Facebook buzz.
Chatter on Facebook that brings interested people to your site to read about the topic is considered Buzz.
Social Network on Facebook - Interlocking friendships are considered the social network.
When your friends have friends who are also your friends, and their friends interact with your friends, the resulting social network brings connected clients to your business.
Other business relationships benefit from the relationships because of their interactive resources.
Friends refer friends to services they appreciate.
By generating productive service based organizations with quality products, you'll bring more profit to your own business and the interactive referrals will bring business to others.
Brand Identification - Facebook is the perfect place to identify your brand and claim it in your signature, in your posts, and in your info.
By adding a brand to your information, you make it easy for your readers to find you elsewhere on the net.