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An Effective Ghost Writer Understands The Power Of The Written Word

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I learned the most important ghost writer secret all over again recently.
While reading a captivating business book about the power and intrigues in the Coca Cola Company, I suddenly realized that my consumption of Coke had dramatically gone right up again since I had started reading the book.
For months before that I had succeeded in cutting down considerably my soft drink intake in my effort to lose weight and get physically fit once again.
That meant cutting down ruthlessly on my entire sugar intake.
So what had happened here? Years ago I read somewhere, this overused saying; "the pen is mightier than the sword".
However I have to admit that it took me years to understand and appreciate exactly what this simple statement of truth means.
This is a very basic but critical thing for every Webmaster and their ghostwriter to understand well, so I will explain it as best as I can.
Written words inspire people.
They influence people in all sorts of ways.
All that power is in the hands of a good ghost writer seated in front of their PC creating the words.
A lot of what I read in the Coke book was negative.
But still as I progressed through the book page by page, the words sparked off something in my heart.
Not only was my understanding of the great Coca Cola company improved dramatically but my love for this amazing company and its' flagship product was kindled in a way that it has never been before.
So now you realize how ridiculous it is that hundreds of thousands of websites on the World Wide Web complain bitterly about hardly having enough traffic visiting their site, when all they need to do is to get interesting articles posted out there at article directories inspiring people about their site and their products.
And although it is recommended that you hire an experienced SEO (search engine optimization) ghost writer, there is nothing stopping you from writing your own articles.
The power of the written word will not only inspire and influence but it will get red-hot prospects to your site.
These are people ready to buy, folks who have already been fired up by words they've read.
And this is the kind of precious traffic that not even the trusted and efficient pay per click ads from search engine results can get you.
That is the amazing power in the hands of an excellent ghost writer who understands the way things work and appreciates the power that mere harmless-looking words can have.
Of course there are a few very important rules to bring everything together and make this work.
For instance the articles must ring true to spread influence.
They must also be well-written and easy to read through.
These are all attributes that you will easily find in the right SEO ghost writer.
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