There has been an explosion of the software systems for targeting leads in Facebook lately.
Many of those systems are called "scrapers" because what they do is scrape the names, web address, phone numbers or other pertinent information present in the Facebook web pages.
According to the Facebook Terms of the Service (TOS), scraping of their website pages is not allowed if it is not communicated to the Facebook platform.
However, Facebook allows developers to use its API in order to gather the public information of the users and incorporate it in the developers' software.
Most of the new software programs in the internet for marketing in Facebook, use a combination of API and native web programing in order to target leads in Facebook.
They do this by searching for groups related to the user's niche markets and capturing their basic information, such as group's name, privacy and web site address, all which can be stored in Excel files for later analysis.
These new software systems also have the capability to gather information of the members of the open groups and collect and store that basic information such as names and web addresses.
Other features that Facebook marketing software programs offer is the campaign composition tool; with it, the user can write messages and save them as rtf files, which can be used for later use.
By using the Facebook internal messaging system, these software programs make the process of sending messages to multiple users very easy, without creating any spamming.
In terms of the price, many of the new software systems are offered at a very reduced one for a limited period of time and with the possibility of receive upgrade of the product for the lifetime of the product.
What could an internet marketer do with all of the groups' and members' information? The answer is that they can find targeted leads, knowing what topics the members are interested in based on group affiliation.
This tool is very powerful in today's highly competitive market, since the "social media marketer" can create campaigns specifically to that group of members, with the ability of a direct contact, making the campaigns more personalized and effective.
Finally, I highly recommend to any internet marketer who is interested in creating targeted online marketing campaigns to check out these new software tools available in the internet today in order to make Facebook marketing really easy.
Many of those systems are called "scrapers" because what they do is scrape the names, web address, phone numbers or other pertinent information present in the Facebook web pages.
According to the Facebook Terms of the Service (TOS), scraping of their website pages is not allowed if it is not communicated to the Facebook platform.
However, Facebook allows developers to use its API in order to gather the public information of the users and incorporate it in the developers' software.
Most of the new software programs in the internet for marketing in Facebook, use a combination of API and native web programing in order to target leads in Facebook.
They do this by searching for groups related to the user's niche markets and capturing their basic information, such as group's name, privacy and web site address, all which can be stored in Excel files for later analysis.
These new software systems also have the capability to gather information of the members of the open groups and collect and store that basic information such as names and web addresses.
Other features that Facebook marketing software programs offer is the campaign composition tool; with it, the user can write messages and save them as rtf files, which can be used for later use.
By using the Facebook internal messaging system, these software programs make the process of sending messages to multiple users very easy, without creating any spamming.
In terms of the price, many of the new software systems are offered at a very reduced one for a limited period of time and with the possibility of receive upgrade of the product for the lifetime of the product.
What could an internet marketer do with all of the groups' and members' information? The answer is that they can find targeted leads, knowing what topics the members are interested in based on group affiliation.
This tool is very powerful in today's highly competitive market, since the "social media marketer" can create campaigns specifically to that group of members, with the ability of a direct contact, making the campaigns more personalized and effective.
Finally, I highly recommend to any internet marketer who is interested in creating targeted online marketing campaigns to check out these new software tools available in the internet today in order to make Facebook marketing really easy.
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