Marketing With Articles - How to Know and Give Your Audience What They Want
The key to successful article marketing is simple.
You find out what your readers want and give it to them.
Do this throughout the entire process and soon you'll get lots of qualified traffic, prospects and profit from sales of your products or advertising revenue.
But, how could you find out what your audience wants? A helpful approach to article marketing is to give away valuable information.
This involves a few steps.
First, you want to give good content in the body of the article.
That is used to warm the readers up and build your credibility as an expert in your topic.
Next, you also need an incentive or a free product to offer to the readers in the resource box so they click on to your site.
This free product doesn't have to be costly.
Providing a special report with more good information works well.
The problem is, you need to make this report interesting to the readers.
Moreover, it has to be useful for different audience in the same niche.
In other words it must be specific to be valuable but generic enough so the majority of your niche audience finds it useful.
When writing articles, you can write to specific group of audience to increase response rate from that group.
Instead of generic articles, you write specific articles for different purposes.
For the incentive, do a bit of research to find what other products are available in the market.
What are they struggling with? What keeps them up at night? You may want to start from some basic information and progress quickly to some specifics and cover a few vital topics that the readers want to know about.
In the resource box, you can rewrite the copy to relate to the readers better, but you can offer the same incentive when the readers subscribe to your list or e-newsletter.
To get better match between resource box and landing page, you may or may not want to create a unique landing page for that sub topic.
Do what it takes to convert as many visitors to prospects as possible.
The effort will be worth it.
Every lost visitor may cost you a lot in the long run.
You find out what your readers want and give it to them.
Do this throughout the entire process and soon you'll get lots of qualified traffic, prospects and profit from sales of your products or advertising revenue.
But, how could you find out what your audience wants? A helpful approach to article marketing is to give away valuable information.
This involves a few steps.
First, you want to give good content in the body of the article.
That is used to warm the readers up and build your credibility as an expert in your topic.
Next, you also need an incentive or a free product to offer to the readers in the resource box so they click on to your site.
This free product doesn't have to be costly.
Providing a special report with more good information works well.
The problem is, you need to make this report interesting to the readers.
Moreover, it has to be useful for different audience in the same niche.
In other words it must be specific to be valuable but generic enough so the majority of your niche audience finds it useful.
When writing articles, you can write to specific group of audience to increase response rate from that group.
Instead of generic articles, you write specific articles for different purposes.
For the incentive, do a bit of research to find what other products are available in the market.
What are they struggling with? What keeps them up at night? You may want to start from some basic information and progress quickly to some specifics and cover a few vital topics that the readers want to know about.
In the resource box, you can rewrite the copy to relate to the readers better, but you can offer the same incentive when the readers subscribe to your list or e-newsletter.
To get better match between resource box and landing page, you may or may not want to create a unique landing page for that sub topic.
Do what it takes to convert as many visitors to prospects as possible.
The effort will be worth it.
Every lost visitor may cost you a lot in the long run.
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