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Increasing Net Profit in the Home Remodeling Industry

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Starting with the recession of 2008, many home remodeling small companies saw their net profits decrease dramatically.
Calculating the total profit minus the cost of goods purchased, labor, utilities, and all other cost associated with the company's revenue determine net profit.
Prior to 2008 many homeowners were experiencing extremely quick increases in their homes value.
At the same time banks were eagerly approving people for home equity lines of credit with minimal requirements.
Obviously, in hindsight, this proved disastrous for the economy, but at the time home remodeling businesses were experiencing high rates of return on investment.
As the economy halted, businesses needed to reduce overhead in order to stay afloat.
Many companies in the industry lost their business or were forced to dramatically downsize.
Company's without enough liquid assets were hit the hardest and many were forced to go under.
As the country faced stricter credit guidelines so did the remodeling industry.
Purchasing advantages, such as discounts for paying in full and manufacture rebates vanished increasing business cost and reducing net profit.
Competitiveness in pricing versus service was key to homeowners purchasing decisions and companies were operating on a lower profit margin in order to keep cash flowing though the company and pay bills.
Since the start of 2013 the home remodeling industry has seen a turn.
Home prices have slowly crept up and the average time homes sit on the market has decreased.
People are more easily and more willing to take out home equity lines of credit to renovate their homes.
This willingness has led to an increased demand in the industry and allows business to charge higher prices than they were during the recession, increasing profit margins.
It has become a delicate balance as the economy slowly grows.
Businesses that had scaled back are now looking to rehire positions they were forced to eliminate creating more expense.
In general, small business owners are still wary of over extending their liability's in case the rise in business does not maintain or increase in the coming months.
This wariness can lead to the inability of business's to provide the service to their customers due to understaffing.
Looking ahead, the home remodeling industry needs to conservatively grow their operations.
Businesses need to qualify their customer base and bring on new employees to handle the increase in business.
Owners need to remember that even though increased business will mean increased net profit, particularly in owner's equity, employees can face burnout from understaffing and the highly competitive nature of the business.
The remodeling industry should slowly increase it's pricing in accordance to the demand while keeping operating expenses conservative, at least until the end of the year, to maximize net profit.
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