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PTC Sites - Reasons to Fail

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WHY A PTC SITE ABANDONS SHIP

PTC sites work as a connection between Advertisers and potential Customers. PTC sites charge for advertising, Advertisers get the benefit of reaching customers while customers can access the advertisement and also get paid by doing so. Everything works out smoothly for the three of them. So where and how things go wrong and many sites are 'obliged' to abandon ship?
The real problem starts when the member base of a ptc site increases. Usually sites offer referral earning to members to increase their member base and daily activity, or offer premium membership which is one of the major sources of income to them. But if in the same time they cannot attract more advertisers then they are incapable of paying. Otherwise they have to charge more for advertising so they can pay more members having the same amount of ads. But then Advertisers are not ready to pay more and naturally neither clickers are ready to accept less.
Also by an increase in member base, a site must foresee to the problem of being down due to bandwidth problem or server problem, a case not uncommon in this concept of online business.
These problems can only be avoided by the site's owner professionalism and good financial management. Some of the owners are speculators just wanting to make money out of PTC members. They usually buy or rent a buxhosted ptc, which is very easy to set up without any knowledge and when problems occur they have no motivation to solve them. Or they are inexperienced and have no vision or plan on how to succeed, they just run the site as long as it gets. They have no financial management therefore no idea what does sustainable click rate means, offering high pay per click to attract new members. They have no plan or source to use the funds effectively and pay the cost.
Finally the site has no sustainability, which is an equally major problem. Many sites do fine in the beginning and then get deeper into financial troubles. This is also one of the reasons for ptc sites to turn into scams.
There is a very scary statistics on ptc sites (about 95% are scams), so it seems very difficult for a new user to choose a legit and trusted site.

One can only save from being a victim of scam by using all the proposed tools of researching. Be careful checking forums, scam lists and ptc review or investigation sites before joining.
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