Ensuring that website content is prominent in a website and easy to find in a search results is very important and one of the goals that we strive for when promoting a client’s content. But understanding how the content is found, what search terms were used, where the visitors came from, how long they spent looking at the content and what other pages did they look at are all part of the assessment and reporting process.
Website reporting has become even more complicated and challenging with the ever changing ways that the Google index gathers and displays search results and the constant changes to the Google algorithm.
First One On has been busy developing a more robust analysis and reporting mechanism that employs a broader range of data collection tools that effectively provide clients with a more comprehensive, sensible and realistic assessment of how their websites are performing and being found by potential customers who are searching for their content. “It is imperative that website assessment and analytics are presented in an easy to read and understand format that clients can quickly understand†says Peter Bowen, Managing Director at First One On, “we perform an in depth analysis of results pulled from many different resources and reporting engines to compare, assess and rank results in easy to digest and understand reporting graphics with minimal words that clients can quickly and easily see the results of how their website content is performingâ€.
“Website marketing has over the years evolved into a fine balancing act between providing highly relevant quality content within the website itself as well as off-site that delivers a tangible and very relevant result for the searcherâ€.
The ever changing Google algorithm is uniquely designed to flush out poorly constructed and presented content and only show results for well meaning highly relevant content that is very specific to the searchers own search criteria and is unique and makes sense - it has to be well written and unique in its own right.
In January 2014 First One On started delivering better reporting over a much wider spectrum of data analysis - boiled down to an easy to digest format that makes sense for clients.
As an SEO internet marketing firm First One On is constantly applying new methods to interpret and understand how website marketing assessment and analytics that we gather on behalf of our clients can be shown, interpreted and then presented in an easy to review executive summary.
Website reporting has become even more complicated and challenging with the ever changing ways that the Google index gathers and displays search results and the constant changes to the Google algorithm.
First One On has been busy developing a more robust analysis and reporting mechanism that employs a broader range of data collection tools that effectively provide clients with a more comprehensive, sensible and realistic assessment of how their websites are performing and being found by potential customers who are searching for their content. “It is imperative that website assessment and analytics are presented in an easy to read and understand format that clients can quickly understand†says Peter Bowen, Managing Director at First One On, “we perform an in depth analysis of results pulled from many different resources and reporting engines to compare, assess and rank results in easy to digest and understand reporting graphics with minimal words that clients can quickly and easily see the results of how their website content is performingâ€.
“Website marketing has over the years evolved into a fine balancing act between providing highly relevant quality content within the website itself as well as off-site that delivers a tangible and very relevant result for the searcherâ€.
The ever changing Google algorithm is uniquely designed to flush out poorly constructed and presented content and only show results for well meaning highly relevant content that is very specific to the searchers own search criteria and is unique and makes sense - it has to be well written and unique in its own right.
In January 2014 First One On started delivering better reporting over a much wider spectrum of data analysis - boiled down to an easy to digest format that makes sense for clients.
As an SEO internet marketing firm First One On is constantly applying new methods to interpret and understand how website marketing assessment and analytics that we gather on behalf of our clients can be shown, interpreted and then presented in an easy to review executive summary.
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