Common Marketing & Business Mistakes That Will Kill Profits
It is common knowledge that far more people fail at doing business online than succeed. For many years I've read the same statistic that 80% of offline businesses fail within two years. There are a lot of reasons why businesses fail, and of course a large number of them will never be known. Mistakes of all kinds, spread out all over the place, are perhaps the single greatest killer of online goals. Frequently people are misinformed when they come to the business table in the first place. But when it is all said and done, it really isn't going to matter what caused it; but rather the outcome is enough for most people.
Just one mistake concerns the thought that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all like having options, so it is an easy to understand feeling to want to provide them to potential customers. However, options are often a destroyer of sales, but yes it can hinge on the situation. The best approach is to avoid presenting a menu of choices for your readers. The simple cause is that, generally speaking, people are terrible in regards to making a decision. Buying decisions are very tough for a lot of, if not most, people to make. They can be filled with so much doubt that it is far too convenient to just ignore it and not buy.
If you can be accurately described as being, cheap, then that is fine but just make sure you do not assign that attitude to everybody else. What we are getting at is the erroneous presumption that all people want the most rock bottom price. Look all around you, there are low priced, inexpensive, and outrageously priced products and services in all markets. Products priced in the upper stratosphere have been on the market for a long time. The fact that they have existed for so long automatically dispells any myth that all people are cheap. We can only imagine why a person is willing to pay $10,000 for a watch. If you have a good to high quality product or service, then learn how to properly market your products/services. The critical thing is for you to understand the selling psychology behind expensive items.
Just one mistake concerns the thought that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all like having options, so it is an easy to understand feeling to want to provide them to potential customers. However, options are often a destroyer of sales, but yes it can hinge on the situation. The best approach is to avoid presenting a menu of choices for your readers. The simple cause is that, generally speaking, people are terrible in regards to making a decision. Buying decisions are very tough for a lot of, if not most, people to make. They can be filled with so much doubt that it is far too convenient to just ignore it and not buy.
If you can be accurately described as being, cheap, then that is fine but just make sure you do not assign that attitude to everybody else. What we are getting at is the erroneous presumption that all people want the most rock bottom price. Look all around you, there are low priced, inexpensive, and outrageously priced products and services in all markets. Products priced in the upper stratosphere have been on the market for a long time. The fact that they have existed for so long automatically dispells any myth that all people are cheap. We can only imagine why a person is willing to pay $10,000 for a watch. If you have a good to high quality product or service, then learn how to properly market your products/services. The critical thing is for you to understand the selling psychology behind expensive items.
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