One of the challenges of working with an article ghost writer is explaining your project to them. They can't read your mind, so you have to lay it all out so that they understand. Then, they can craft the perfect content that will achieve that goal. If you don't communicate clearly with them, you'll end up with endless revisions and content that won't get the desired result. Here are a few ways that you can explain it clearly to them and avoid this.
What Is It And What Is It For?
When you give your article ghost writer an assignment, you should tell them what the content should be and how you are going to use it. For example, are these articles going to be submitted to article directories or will they be published on your site? It will make a major difference because marketing articles need to pull the reader in so they click the link. Website content doesn't need to do that; it can be just information. If it's website content, you'll also want them to avoid repeating themselves in different articles.
How Is It Making You Money?
Of course you don't want to give all of your secrets away, but you might want them to know how this is going to make money. For example, if you're hiring them to write articles on nutritional supplements, you should tell them that you're selling a nutritional supplement product. In other words, they should emphasize the benefits of supplements. They'll want to avoid talking about how there's no scientific evidence that they work. Knowing how you're using the content to make money can help them get the right angle.
Show Them Examples
One of the best things you can do is to actually show your article ghost writer an example of the kind of content you want. Give them links to pages similar to what you're going for. This will give them a clear idea of what you're looking for, and also they'll know exactly what tone to use. For a good article ghost writer, this is all they need to get started.
If you spend some time at the beginning showing your article ghost writer exactly what you want, you'll save time later when it all has to be re-done. It's also a pain for the writer to have to keep making revisions. Go over these three points at the beginning of the job, and a good ghostwriter will deliver just what you need.
What Is It And What Is It For?
When you give your article ghost writer an assignment, you should tell them what the content should be and how you are going to use it. For example, are these articles going to be submitted to article directories or will they be published on your site? It will make a major difference because marketing articles need to pull the reader in so they click the link. Website content doesn't need to do that; it can be just information. If it's website content, you'll also want them to avoid repeating themselves in different articles.
How Is It Making You Money?
Of course you don't want to give all of your secrets away, but you might want them to know how this is going to make money. For example, if you're hiring them to write articles on nutritional supplements, you should tell them that you're selling a nutritional supplement product. In other words, they should emphasize the benefits of supplements. They'll want to avoid talking about how there's no scientific evidence that they work. Knowing how you're using the content to make money can help them get the right angle.
Show Them Examples
One of the best things you can do is to actually show your article ghost writer an example of the kind of content you want. Give them links to pages similar to what you're going for. This will give them a clear idea of what you're looking for, and also they'll know exactly what tone to use. For a good article ghost writer, this is all they need to get started.
If you spend some time at the beginning showing your article ghost writer exactly what you want, you'll save time later when it all has to be re-done. It's also a pain for the writer to have to keep making revisions. Go over these three points at the beginning of the job, and a good ghostwriter will deliver just what you need.
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