Nothing Drives People From Your Site Like a Talking "Sales Assistant"
Enough with the talking video people already! I'm sure you've had the same experience all too many times: You're cruising around the web looking for something, and wind up on a sales site with one of those talking video people on it.
Nothing drives people away faster than those horrid things.
It's even more fun when you just paused the music you were listening to, so your speaker volume is good and high.
That way, you get to test your speakers' ability to play all kinds of annoying things that you don't want to hear.
Rather than look all over the place for the pause button, people just close the site.
That's it, no lead generated, no sales, no anything, just wasted traffic.
This also applies for sites with background music.
That stopped being cute or entertaining right around the time when the UNIVAC was being phased out.
It tends to happen on blogs, and since the sound file is hosted through one of those fine Sperry Rand machines, you get a good minute of silence to get involved in what you're reading before getting the crap scared out of you by some music that you didn't want to listen to.
Not good.
Sure, perhaps a sales site told you that talking video people on your site are the bees knees for conversion rates, but nothing could be farther from the truth.
Leave the audio stuff at the door, please.
I don't have to mention bandwidth reasons for this one, because there really aren't any reasons to have auto-playing audio content on your site.
Nothing drives people away faster than those horrid things.
It's even more fun when you just paused the music you were listening to, so your speaker volume is good and high.
That way, you get to test your speakers' ability to play all kinds of annoying things that you don't want to hear.
Rather than look all over the place for the pause button, people just close the site.
That's it, no lead generated, no sales, no anything, just wasted traffic.
This also applies for sites with background music.
That stopped being cute or entertaining right around the time when the UNIVAC was being phased out.
It tends to happen on blogs, and since the sound file is hosted through one of those fine Sperry Rand machines, you get a good minute of silence to get involved in what you're reading before getting the crap scared out of you by some music that you didn't want to listen to.
Not good.
Sure, perhaps a sales site told you that talking video people on your site are the bees knees for conversion rates, but nothing could be farther from the truth.
Leave the audio stuff at the door, please.
I don't have to mention bandwidth reasons for this one, because there really aren't any reasons to have auto-playing audio content on your site.
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