Amway Marketing Strategy - 'old School' Doesn't Work, Or Does It?
Established in 1959 by Jay Van Andel and Richard DeVos Amway now operates in more than 80 different countries. This Direct Selling Company enables more than 3 million people to own independent businesses, but lets take a quick look at what business growth strategies Amway teach.
'Old School' Marketing Strategies:
These are not much different from nearly any other MLM's - try products, make a list of all people you know, seek 'help' from your Upline, attend 'never-ending' meetings; hand out free samples, flyers, business cards, talk to strangers on the streets; let people know about this business opportunity and the prospects will just jump aboard and join your business....
However, when following ALL techniques mentioned above most people will struggle, suffer, and fail in network marketing industry. As a matter of fact, trying to grow MLM business today by targeting your 'warm market' RUIN more relationships than you ever believed is possible.
Trying to grow such important business with the help of flyers, magazines, business cards or by simply attending meetings will also take a tremendous amount of your time, money and effort, usually with very little, or no results.
However, the fact is that with right training and education anyone can build their own Amway business and operate it from home. To really get ahead with this opportunity you would have to search for a different Amway marketing strategy and work on developing marketing systems that targets the masses and helps present your product and services to a wider audience.
Few guides to consider:
1. You should ALWAYS lead with product or service, and NOT with business opportunity.
2. You must learn how to find your TARGET MARKET (people that already have needs, wants, or desires, for products or services), and focus on your marketing campaign.
3. To get the absolute best results out of your marketing campaign you must learn to leverage 3 main tools, that are available for most of us today - telephone, internet and the power of written word (copywriting). These are absolutely mandatory if you want to grow your Amway business from home.
4. You must have a system to follow, a support and a good advice whenever you
need for it.
5. You must always try become more effective through your own personal development.
To Summarise:
Nowadays 'Old school' methods works hardly for anyone, and promoting to friends and family, or handing out free samples are tactics not much effective for the average modern day distributor. To maximise it's potentials and create a solid, build-to-last Amway organization you would have to search for different marketing strategies from those taught by Amway, learn how to grow and expand in knowledge, and then develop your own marketing skill-set.
'Old School' Marketing Strategies:
These are not much different from nearly any other MLM's - try products, make a list of all people you know, seek 'help' from your Upline, attend 'never-ending' meetings; hand out free samples, flyers, business cards, talk to strangers on the streets; let people know about this business opportunity and the prospects will just jump aboard and join your business....
However, when following ALL techniques mentioned above most people will struggle, suffer, and fail in network marketing industry. As a matter of fact, trying to grow MLM business today by targeting your 'warm market' RUIN more relationships than you ever believed is possible.
Trying to grow such important business with the help of flyers, magazines, business cards or by simply attending meetings will also take a tremendous amount of your time, money and effort, usually with very little, or no results.
However, the fact is that with right training and education anyone can build their own Amway business and operate it from home. To really get ahead with this opportunity you would have to search for a different Amway marketing strategy and work on developing marketing systems that targets the masses and helps present your product and services to a wider audience.
Few guides to consider:
1. You should ALWAYS lead with product or service, and NOT with business opportunity.
2. You must learn how to find your TARGET MARKET (people that already have needs, wants, or desires, for products or services), and focus on your marketing campaign.
3. To get the absolute best results out of your marketing campaign you must learn to leverage 3 main tools, that are available for most of us today - telephone, internet and the power of written word (copywriting). These are absolutely mandatory if you want to grow your Amway business from home.
4. You must have a system to follow, a support and a good advice whenever you
need for it.
5. You must always try become more effective through your own personal development.
To Summarise:
Nowadays 'Old school' methods works hardly for anyone, and promoting to friends and family, or handing out free samples are tactics not much effective for the average modern day distributor. To maximise it's potentials and create a solid, build-to-last Amway organization you would have to search for different marketing strategies from those taught by Amway, learn how to grow and expand in knowledge, and then develop your own marketing skill-set.
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