THE SKY IS FALLING! THE HOUSING MARKET IS DEAD! NO ONE CAN GET A HOME LOAN! FORECLOSURES OVERTAKE SALES! BUYING A HOME IS THE WORST IDEA EVER! Pretty dramatic huh? I am waiting for these headlines to be on the front page of the paper soon.
Take a look at your local news paper...
The headlines usually are this dramatic aren't they? The truth (if you can find it) is usually buried 5 sections in and on the 4th or 5th page of that! For example...
A few months ago, our local newspaper ran story after story about how Foreclosures were up, the market was hurting and mortgages were getting hard to get.
These all were front page headline stories.
People that read the paper saw this and read the articles.
But since it was the BOLD headline on the front page, even those that do not read the paper were able to form opinions and get sacred about making a move.
However, during those months, there was good news.
If you actually read the paper, usually the Saturday morning New Home and At Home sections, you will see these articles.
For example, 2 months ago there was an article stating that foreclosures were not that bad in Charlotte, and that our market was still a strong one.
But, the headline wasn't as big as the front page ones are, and you had to actually look several sections back to find it.
Saturday, in the New Home section (thats Section H) on page 6, there is an article on how most homeowners are still ahead on equity gains.
The subtitle states "Sad stories aren't the rule.
" Imagine that! But did that make the front page? Heck no! That won't sell no papers! Besides, the fact that the mountains got snow and people can ski is much more important and get's the front page! My point is this...
people are being force fed the negative while they have to search for the positive.
We in this business really need to get together and with one solid VOICE let people know that the sky is not falling, that housing is not dead, that home loans are still available and rates are great, that foreclosures may be up slightly but not the rule and that buying a home is still the best investment of their lives!
Take a look at your local news paper...
The headlines usually are this dramatic aren't they? The truth (if you can find it) is usually buried 5 sections in and on the 4th or 5th page of that! For example...
A few months ago, our local newspaper ran story after story about how Foreclosures were up, the market was hurting and mortgages were getting hard to get.
These all were front page headline stories.
People that read the paper saw this and read the articles.
But since it was the BOLD headline on the front page, even those that do not read the paper were able to form opinions and get sacred about making a move.
However, during those months, there was good news.
If you actually read the paper, usually the Saturday morning New Home and At Home sections, you will see these articles.
For example, 2 months ago there was an article stating that foreclosures were not that bad in Charlotte, and that our market was still a strong one.
But, the headline wasn't as big as the front page ones are, and you had to actually look several sections back to find it.
Saturday, in the New Home section (thats Section H) on page 6, there is an article on how most homeowners are still ahead on equity gains.
The subtitle states "Sad stories aren't the rule.
" Imagine that! But did that make the front page? Heck no! That won't sell no papers! Besides, the fact that the mountains got snow and people can ski is much more important and get's the front page! My point is this...
people are being force fed the negative while they have to search for the positive.
We in this business really need to get together and with one solid VOICE let people know that the sky is not falling, that housing is not dead, that home loans are still available and rates are great, that foreclosures may be up slightly but not the rule and that buying a home is still the best investment of their lives!
Source...