Online

• List your apartments online. As plenty of people immediately make their way to the computer when they're searching, having a presence will do nothing but good for you. No matter if you are allowed a customized entry to upload images and detail your floorplans to a few lines where you can include a link to your website, post your available units online. Use free postings like Craigslist, where you can list your property at entirely no cost. Pair free listings with low-cost options such as listing an ad for your space at national online sites such as ForRent.com and ApartmentGuide.com Be sure your property shows up in a Google search if you have an apartment complex. Make use of your online social connections such as Facebook and Twitter to list the type of apartment and availability.
  
  

Play Nice With The Neighbors

• Make friends with all of the businesses surrounding your property. No matter if it's a tire shop or a day care center, send your team out to bring goodies with snacks and business cards to build a relationship. If you can create a partnership of sorts, such as referring residents to the tire repair shop or local pizza restaurant, you can connect with neighboring businesses' customers and employees. Pitch to business owners and general managers that building the partnership will be a win-win for the both of you noting that as your property brings more residents in the area, it puts them in line for more customers as well.
  
  

Resident Retention Plan

• Offer incentives and specials to your current residents for not only renewing their lease but referring their friends and family to move in as well. If you prefer to give prizes and presents opposed to cash back, create a grab bag of options so that residents will have something to look forward to such as movie tickets, a spa massage or even a complimentary session with a cleaning service. Reward residents who share the wealth to bring in new business for you. Offer on-property services like free use of the clubhouse for a private event.
  
  

Host Community Events

• If you have a large property offer to host small community events like an amateur volleyball competition or book club meeting to encourage potential residents to take a tour and see what your property has to offer. Should your property fall into the luxury category, reach out to photographers who work with eager models to use the space for a photo shoot.