Nonmarket

• The nonmarket environment includes special-interest groups, government agencies, the general public and similar associations. Companies can face negative publicity from these groups via Internet postings on social media websites, blogs or other informal media sources. Big businesses may have a difficult time fighting off this misinformation.
  
  

Employees

• Employees may lower their productivity by wasting time surfing the Internet instead of working. But a potentially more costly use of the Internet by employees involves posting sensitive company information online or discussing it with other individuals via the Web.
  
  

Competition

• The Internet makes business strategies harder to hide than previously. Companies can use the Internet to their advantage when gathering information on competitors. Business owners and managers must take extra precaution to ensure their strategies are not broadcast through the Internet.