Sharing " Appliances to the countryside
"This feast, all the city
Home Appliances Business has been gearing up next week is expected to sell the fastest. However, the shrewd businessmen apparently not content to share a piece of "policy cake", they racked their brains to think of how big this cake.
Yesterday (March 16, 2009), a home appliance store Urban launched the "urban subsidy" that urban residents to purchase home appliances can also enjoy a 13% subsidy, of course, this subsidy is paid by businesses rather than the government. Relevant persons, "home appliances to the countryside," is expected to explode this week the first home appliance business war.
Urban residents can enjoy 13% buy appliances subsidies?
It is understood that "appliances to the countryside" At present there are 15 brands in the country, winning 197 varieties of products are well-known household appliances. However, despite the "home appliances to the countryside" in the pull popularity, expanding the market prospect is very large, "Going down" product profit margins, easy to operate businesses is a consensus. How to make "home appliances to the countryside" and maximize the benefits, obviously, many businesses struggled.
Suning Electric yesterday (March 16, 2009) introduced the "urban subsidy" program, similar to the way 13% of direct subsidies to consumers. According to Su Ning, general manager of Shaoxing Qin Asia North introduced the subsidy addition to special machines, for stores, 95% of home appliances, factories and businesses together by the sharing profit 13%. In other words, consumers select the products traded, they can directly subtract 13%.
"This will stimulate the secondary market, audience and wider." Qin Asia, North said, compared to the previous promotion, the activities for the price of greater intensity, even the perennial value of the individual not to brand will also be 9.2 fold sales. He said that "bringing home appliances," the official pre-boot, this is a response to the policy of expanding domestic demand.
Subsidies are "show" or another commercial war?
"Factory for the price are the same, Suning can do that, we also do other stores." Yesterday for Suning launched the "urban subsidy", the urban area have said the other household appliances stores.
Urban Treasures appliance manager Junli that "appliances to the countryside" 13% of state subsidies subsidies, and "Su Ning," the practice of just a promotional tool, is business behavior.
"In fact, apart from 'urban subsidy' in this form, you can return now, the form of discounts and other promotions." He pointed out that the business of this speculation is just a gimmick. Distinguished from "Su Ning," they are this weekend considering the appropriate marketing, such as discounts and other prototype, the purpose is to "appliances to the countryside" preheating.
View is shared by other appliance stores were also urban areas. Five Star is the city, "home appliances to the countryside," the sales network unit, the generation of managers that the so-called "urban subsidy" and "appliances to the countryside," the two concepts are essentially two ways in the final analysis is the price subsidies. He felt that "home appliances to the countryside" is a financial subsidy, the product also limit. The "urban subsidy" is worthy of scrutiny.
Some people say, "urban subsidy" and other models, in fact businessmen seize the opportunity "to take Taiwan take play." In this regard, the Director of City Commerce Office of Business Qin Fu said that in practice the so-called "urban subsidy" is the business of none other acts. If the business can really help consumers make, and this is a good thing, can stimulate domestic demand to some extent, be encouraged.
"This feast, all the city
Home Appliances Business has been gearing up next week is expected to sell the fastest. However, the shrewd businessmen apparently not content to share a piece of "policy cake", they racked their brains to think of how big this cake.
Yesterday (March 16, 2009), a home appliance store Urban launched the "urban subsidy" that urban residents to purchase home appliances can also enjoy a 13% subsidy, of course, this subsidy is paid by businesses rather than the government. Relevant persons, "home appliances to the countryside," is expected to explode this week the first home appliance business war.
Urban residents can enjoy 13% buy appliances subsidies?
It is understood that "appliances to the countryside" At present there are 15 brands in the country, winning 197 varieties of products are well-known household appliances. However, despite the "home appliances to the countryside" in the pull popularity, expanding the market prospect is very large, "Going down" product profit margins, easy to operate businesses is a consensus. How to make "home appliances to the countryside" and maximize the benefits, obviously, many businesses struggled.
Suning Electric yesterday (March 16, 2009) introduced the "urban subsidy" program, similar to the way 13% of direct subsidies to consumers. According to Su Ning, general manager of Shaoxing Qin Asia North introduced the subsidy addition to special machines, for stores, 95% of home appliances, factories and businesses together by the sharing profit 13%. In other words, consumers select the products traded, they can directly subtract 13%.
"This will stimulate the secondary market, audience and wider." Qin Asia, North said, compared to the previous promotion, the activities for the price of greater intensity, even the perennial value of the individual not to brand will also be 9.2 fold sales. He said that "bringing home appliances," the official pre-boot, this is a response to the policy of expanding domestic demand.
Subsidies are "show" or another commercial war?
"Factory for the price are the same, Suning can do that, we also do other stores." Yesterday for Suning launched the "urban subsidy", the urban area have said the other household appliances stores.
Urban Treasures appliance manager Junli that "appliances to the countryside" 13% of state subsidies subsidies, and "Su Ning," the practice of just a promotional tool, is business behavior.
"In fact, apart from 'urban subsidy' in this form, you can return now, the form of discounts and other promotions." He pointed out that the business of this speculation is just a gimmick. Distinguished from "Su Ning," they are this weekend considering the appropriate marketing, such as discounts and other prototype, the purpose is to "appliances to the countryside" preheating.
View is shared by other appliance stores were also urban areas. Five Star is the city, "home appliances to the countryside," the sales network unit, the generation of managers that the so-called "urban subsidy" and "appliances to the countryside," the two concepts are essentially two ways in the final analysis is the price subsidies. He felt that "home appliances to the countryside" is a financial subsidy, the product also limit. The "urban subsidy" is worthy of scrutiny.
Some people say, "urban subsidy" and other models, in fact businessmen seize the opportunity "to take Taiwan take play." In this regard, the Director of City Commerce Office of Business Qin Fu said that in practice the so-called "urban subsidy" is the business of none other acts. If the business can really help consumers make, and this is a good thing, can stimulate domestic demand to some extent, be encouraged.
Source...