Usher vintage liquor market surging "second spring" - liquor, wine - Food Industry
One vintage of the "show"
"Wine Chan Hong," This is not just Chinese people Spirit Traditional knowledge is a kind of Chinese drinking culture.
2000, the Maotai Pioneered 50 years of aging liquor, then Wuliangye Alcoholics, Shuijingfang, Luzhou, Tuopai, Hengshui Laobaigan and so launched a vintage, a time, basically just enough years of liquor companies are directly or indirectly introduced the concept of vintage is now basically all have launched high-end white wine vintage.
Information and trade associations, according to incomplete statistics, in China Sell The amount of sort of the top 100 wine companies, nearly 60% of the enterprises launched liquor, wine sales in the year up to 5 billion yuan.
In recent years, China's wine industry, giving rise to an "year" wind, and has become worse. However, vintage behind the seemingly numerous accolades, and in fact more of a hidden problem, one market a show, and second, corporate fraud, third, consumer ignorance, blindly follow the trend, leading to today's vintage confused situation.
Second vintage of "Puzzle"
1, the market just for show
Vintage refers to the cache of the time to Maotai, for example, 15 years 30 years 50 years 80 years vintage, the year the longer the higher the price! Actually began in the year when wine? First porter age wine (aging) the concept of the king who is Gujing effect payment, but Gujing not effect payment for the king, "the invention" in the liquor market, scouring the gold, it touches on a number of newcomers emptied the pockets of consumers.
But in fact, most of all so-called vintage store in 2012 with a small amount of the base year of the original wine blending wine, the label is the longest year of the original wine. Some with "aging years" or even "three years aging," the white flag, is a concept most. Such as Package Aging written in three decades, is not to say that all the contents inside the bottle is stored three decades, but only that in this bottle of wine in the blending of some thirty years of wine aging.
In other words, in the market, consumers are drinking liquor, the concept is really just hype factory blending wine and liquor, not the real vintage. Manufacturers and selling the concept of a seemingly successful operation, but it is actually deeply hurt the feelings of the interests of consumers and the enterprise is in use give up their brand value in exchange for temporary interests.
2, corporate fraud More serious is that some domestic large and medium enterprises take the lead in fraud, serious loss of the value of vintage.
2002 years, "China fake vintage event" is causing such an uproar throughout the year wine market is seriously affected. Markets in Fujian, the year the sale of wine by a certain influence. The reporter in Fuzhou, Xiamen, Quanzhou three regions 10 restaurants, 10 supermarkets survey results show that the vintage obvious ignored or even individual businesses for return.
Time to today, vintage glory days long gone, consumers are no longer blitz on the vintage, but as a vintage product selling point of this nature, how to re-dig a selling point, how to actually find the extension support and the enterprise has become a major wine in front of the new task.
3, consumers foggy For liquor, national authorities have yet to introduce relevant policies and standards, for consumers, even more is a nothing.
"New food" magazine article revealed that participated in the survey of 1,000 consumers, the vast majority of people there is no clear understanding vintage, more than 60% of people believe that spirits do not really of liquor, "but only the self-dealer business, or speculation."
"Wine Chan Hong," This is not just Chinese people Spirit Traditional knowledge is a kind of Chinese drinking culture.
2000, the Maotai Pioneered 50 years of aging liquor, then Wuliangye Alcoholics, Shuijingfang, Luzhou, Tuopai, Hengshui Laobaigan and so launched a vintage, a time, basically just enough years of liquor companies are directly or indirectly introduced the concept of vintage is now basically all have launched high-end white wine vintage.
Information and trade associations, according to incomplete statistics, in China Sell The amount of sort of the top 100 wine companies, nearly 60% of the enterprises launched liquor, wine sales in the year up to 5 billion yuan.
In recent years, China's wine industry, giving rise to an "year" wind, and has become worse. However, vintage behind the seemingly numerous accolades, and in fact more of a hidden problem, one market a show, and second, corporate fraud, third, consumer ignorance, blindly follow the trend, leading to today's vintage confused situation.
Second vintage of "Puzzle"
1, the market just for show
Vintage refers to the cache of the time to Maotai, for example, 15 years 30 years 50 years 80 years vintage, the year the longer the higher the price! Actually began in the year when wine? First porter age wine (aging) the concept of the king who is Gujing effect payment, but Gujing not effect payment for the king, "the invention" in the liquor market, scouring the gold, it touches on a number of newcomers emptied the pockets of consumers.
But in fact, most of all so-called vintage store in 2012 with a small amount of the base year of the original wine blending wine, the label is the longest year of the original wine. Some with "aging years" or even "three years aging," the white flag, is a concept most. Such as Package Aging written in three decades, is not to say that all the contents inside the bottle is stored three decades, but only that in this bottle of wine in the blending of some thirty years of wine aging.
In other words, in the market, consumers are drinking liquor, the concept is really just hype factory blending wine and liquor, not the real vintage. Manufacturers and selling the concept of a seemingly successful operation, but it is actually deeply hurt the feelings of the interests of consumers and the enterprise is in use give up their brand value in exchange for temporary interests.
2, corporate fraud More serious is that some domestic large and medium enterprises take the lead in fraud, serious loss of the value of vintage.
2002 years, "China fake vintage event" is causing such an uproar throughout the year wine market is seriously affected. Markets in Fujian, the year the sale of wine by a certain influence. The reporter in Fuzhou, Xiamen, Quanzhou three regions 10 restaurants, 10 supermarkets survey results show that the vintage obvious ignored or even individual businesses for return.
Time to today, vintage glory days long gone, consumers are no longer blitz on the vintage, but as a vintage product selling point of this nature, how to re-dig a selling point, how to actually find the extension support and the enterprise has become a major wine in front of the new task.
3, consumers foggy For liquor, national authorities have yet to introduce relevant policies and standards, for consumers, even more is a nothing.
"New food" magazine article revealed that participated in the survey of 1,000 consumers, the vast majority of people there is no clear understanding vintage, more than 60% of people believe that spirits do not really of liquor, "but only the self-dealer business, or speculation."
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