"The boost in all round satisfaction and also the advancements in 5 of the 6 factors are extremely optimistic information for the business, in fact it is still working to fully recover from the blow the economy has delivered in recent years," mentioned Brent Gruber, senior manager of the powersports and commercial vehicle practice at J.
D.
Power and Associates.
"Strengthening the grade of motorbikes, and also the sales and service experience, actually positions the manufacturers as well as their shops nicely for market recuperation.
" The research discovered that motorcycle construction improved, with 1 / 2 of owners expressing they have experienced absolutely no troubles with their brand new bike.
Among the five problem categories analyzed in the research, issues with engines are the cause of the greatest amount of issues experienced, even though occurrence of engine-related issues developed slightly in 2011.
Issues with too much temperature, strange noises, and too much vibration account for 51 percent of most reported engine-related troubles.
Problems with fit/finish made up the second biggest percentage of troubles, followed by troubles with braking/ride.
The common owner-reported price paid in 2011 was $16,125, nearly $2,000 greater than 2 years ago.
Generally, customers invested one more $1,340 on accessories and parts and $439 on biking gear, somewhat more than in 2010.
The study found out that as total satisfaction improved, the chance that an owner will repurchase his motorcycle brand name and suggest his brand to others also boosts.
Between owners with good degrees of satisfaction, 97% said these were ready to highly recommend their bike brand to others and 81 percent suggested intent to buy, once again, exactly the same brand for their next motorbike.
In comparison, amongst consumers who have been significantly less pleased, only 43% say they'd be prepared to highly recommend their brand name to others, and 31% show repurchase intention.
Ladies are still a power to become reckoned with, controlling 85 % of a family's household spending.
Encourage mom to ride either on the back or front seat, and she is most likely to grant permission to a spouse's or child's fascination with getting on motorcycles.
The Garage Party concept that Harley-Davidson started out 7 years ago was a growth with 1000s of women being turned on to motorcycling because local dealers decided to carry these women-only "introduction to motorcycling" dealership functions.
I applaud the businesses that are going far above in putting these functions.
It gets people in the door who normally might possibly not have seriously considered walking in a motorcycle dealership.
Women riding motorcycles reaches an all-time high; we've never seen this many ladies driving on the front seat of a motorcycle.
This is the time for vendors to interact their established female consumers by inviting them in for women-only classes at the dealership and making it mandatory that their ticket in be a non-riding female friend.
Consider the Garage Party idea and transform it to fit your customer base.
Garage Parties are only a biking 101 affair.
That's good for non-riders, but think about established bikers? Carrying a simple motorcycle repairs and maintenance course is a way of getting present bikers in the door, just spending some hours at the dealership and with any luck, opening up their wallet.
Not convinced in focusing on women? Consider getting your overall male client base.
Invite the guys set for a essential motorbike maintenance class.