What’S Stopping Virtual Assistants From Attracting Their Ideal Clients?
Why is it that we, as an industry, struggle with attracting potential clients?
It's a common challenge... one that I've heard from Virtual Assistants for years. And one that I've even heard business owners complain about.
May I ask you, when you attend networking events and meet new business owners - do you find it easy to speak and connect with them? Do you feel they are attracted to you as a professional Virtual Assistant and that a new relationship is brewing?
When you market yourself and your business online, do you feel that a bond is forming with business owners and that you can naturally continue building the relationship without desperately trying to think of things to say?
If you answered yes to any of either of these points, you're doing something right. If you answered no, we have some work to do. Rest assured you're not alone.
Let's get one thing clear. Business owners, your potential clients, are looking for one very specific thing from you.
They don't care about your years of experience in the admin support field and they certainly don't care that you work from your home office and use your own equipment.
What they do care about is that you:
• understand them and their industry
• know the challenge they are typically faced with
• can offer solutions to their challenges
• can take care of things for them and move their business further.
There may be a few other details they're interested in learning too, but when it comes to attracting their attention - all you need to do is demonstrate these four things.
Demonstrate these items, show confidence in yourself and your experience and they won't care about anything else.
So how do you do this? Here are just a few things Virtual Assistants can implement right away that will significantly help in attracting attention from potential clients:
• attend events (online and offline) that are specific to your target market
• learn about your target market and understand their challenges & priorities
• ask questions to learn more about the business owner and their business
• listen to the key details the business owner is sharing with you
• apply your mindset - tell the client how they can help
• demonstrate an understanding of the industry and pertinent details
• exude confidence in yourself and your skills
• offer key details about why you are the BEST VA to support them
Anything else you can add to this list?
I welcome your comments.
*Quick Note* What all this boils down to is -- in a word - is Mindset. If you apply your Business and Marketing Mindset in everything you do, you will have no trouble attracting clients no matter where you go or how you market yourself.
It's a common challenge... one that I've heard from Virtual Assistants for years. And one that I've even heard business owners complain about.
May I ask you, when you attend networking events and meet new business owners - do you find it easy to speak and connect with them? Do you feel they are attracted to you as a professional Virtual Assistant and that a new relationship is brewing?
When you market yourself and your business online, do you feel that a bond is forming with business owners and that you can naturally continue building the relationship without desperately trying to think of things to say?
If you answered yes to any of either of these points, you're doing something right. If you answered no, we have some work to do. Rest assured you're not alone.
Let's get one thing clear. Business owners, your potential clients, are looking for one very specific thing from you.
They don't care about your years of experience in the admin support field and they certainly don't care that you work from your home office and use your own equipment.
What they do care about is that you:
• understand them and their industry
• know the challenge they are typically faced with
• can offer solutions to their challenges
• can take care of things for them and move their business further.
There may be a few other details they're interested in learning too, but when it comes to attracting their attention - all you need to do is demonstrate these four things.
Demonstrate these items, show confidence in yourself and your experience and they won't care about anything else.
So how do you do this? Here are just a few things Virtual Assistants can implement right away that will significantly help in attracting attention from potential clients:
• attend events (online and offline) that are specific to your target market
• learn about your target market and understand their challenges & priorities
• ask questions to learn more about the business owner and their business
• listen to the key details the business owner is sharing with you
• apply your mindset - tell the client how they can help
• demonstrate an understanding of the industry and pertinent details
• exude confidence in yourself and your skills
• offer key details about why you are the BEST VA to support them
Anything else you can add to this list?
I welcome your comments.
*Quick Note* What all this boils down to is -- in a word - is Mindset. If you apply your Business and Marketing Mindset in everything you do, you will have no trouble attracting clients no matter where you go or how you market yourself.
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