The end of the year and December can be a great time for upgrades in your martial arts school business.
Getting students excited about your Leadership, your BBC or yourMaster's Club this holiday season can really keep you busy if you play your cards right.
Here a few simple things to get going...
They're all don'ts...
1- Don't target everyone.
Not all your students deserve to be invited into higher levels of training.
Be selective.
When you're selective - your increase the prestige of your program.
2- Don't attempt to complete the upgrade after just one conference.
Take it away a little and be sure you are using an application process.
3- Don't let the conference be "the first contact.
" What I mean is the easiest way to set the stage for a solid upgrade is with a good letter that's relevant to the student and "sells the dream of black belt" but not the Black Belt Club.
Start with these "don'ts" and watch your upgrade enrollments take off! So be sure you start by making your list of the students you want in your black belt club.
leadership or master's club.
Then, send them your powerful letter and start talking to them one on one.
From the one on one talks you'll be able to determine which ones are ready to upgrade and take their training to the next level.
The ones who are qualified can get an application.
They complete the application and turn it in to you.