If you are going to use article marketing as part of your internet marketing efforts, you will want to get the biggest benefit you can from your work.
Simply tossing some words together and slapping them up on a directory will not be the most productive use of your time.
Instead you need to plan your strategy to include these three very important article marketing tips to maximize the return for you hard work.
#1 - Write Well You don't have to have a Pulitzer Prize to be able to write an article well.
You do have to be engaging because no one will read all the way through if you put them to sleep.
Let your personality shine through and write like you are writing to a friend.
Always proofread and use your spellcheck.
If you aren't that good at grammar, then see if you can get a friend to check them for you.
Unfortunately, if your article is full of mistakes, many people will see this a sign of sloppiness and assume that is probably the case with whatever product you are promoting.
#2 - Target a Specific Keyword If you do your research first and find a keyword or keyword phrase that gets searched often yet doesn't have a lot of competition, your article has a great chance of being seen at the top of the SERPs.
Not only will you now get traffic from the directory, but also organic traffic straight from the search engines.
That is a real power boost to your efforts.
#3 - Repurpose Every Piece of Content Too many people put a great article up at the directories and think that's it.
Never limit yourself to using content only once.
After all the care and work that went into it, you should be getting the most mileage out of that work that you can.
You can start by at least submitting it to other directories but there is more you can do with it, as well.
Create a Squidoo lens, use it in an email campaign or even incorporate the piece into a larger product like a report.