When it comes to publishing a non-fiction book, many authors prefers to have it self-published, due to two main reasons: authors cannot get published by traditional publishers for one or several reasons, authors desire to control their book.
Other pros about self-publishing: *You can get published in less than 48 hours.
*You maintain all rights of book.
*You set the price of your book.
The inconvenience of self-publishing *You are in charge of publishing, marketing, printing and distribution costs.
*Your maximum sales is limited.
*You handle the shipping and distribution.
*Which publishing model for your non-fiction book? *If you're looking to publish your non-fiction book, consider to have it publish with a mid-tier company.
*Although, you would have to pay for the publication services and it takes longer to have your book release (12 months-2 years), depending on the selected marketing promotion, this type of company satisfy you as much as possible.
Pros of a mid-tier publishing company *You don't pay any upfront printing costs.
*You maintain all control of creativity.
*You and the publisher shares the publishing, marketing, printing and distribution costs.
*Your book is fully distributed.
*You and the publisher decide the book price.
*You have access to foreign rights agents, partners of the publisher.
*You receive advice from advice and guidance from publisher's expert marketing and promotion team.
*Publisher handles shipping and distribution..
*You increase brand credibility.
Conclusion, if you're a thought leader or a new non-fiction author willing to publish your book try and have it publish in one of the leading mid-tier publisher of transformational and influential books, such as Motivational Press, they all have the characteristics described above.