Being able to watch Television on the move from a wireless pocket-sized portable screen has a value in many situations. In public transport vehicles, such as on the train, on the bus, on the ferry, television is an entertaining way to spend your time. The same goes for public places, like cafeterias, railway stations, bus stops, entrance halls, queues in super markets and waiting rooms. There is also a need for more mobility in private places: in the backyard at home, at the summer house, in a taxi or private car, the "TV-Anywhere" opportunity is interesting.
Some family members may even wish to have their own personal mobile television at home. In fact, television is the main service missing from today's mobile handsets that already have voice, messaging, Internet browsing, radio, and still and video camera.
Apart from these chances for inspiring the content experience for the mobile end-user, mobile television suggests plenty of business opportunities as well. For the broadcaster, it provides a new way of reaching its audience while they are on the move; for cellular operators it provides a cost-efficient way of delivering data to a large number of recipients in a single DVB data cast; for the chip and equipment manufacturer, it offers a new product.
However, it is clear that mobile television is only a supplement to the normal "dining room" television. This is because these forms of television offers the ultimate watching quality, with crisp stereo or surround sound and a big-screen video picture. Watching television is also very much a social activity - not a personal one.
Even though mobile analog TV receivers has been in the marketplace for several years they have not been a big triumph, which may be due to the fact that they do not have any new features over the normal Television. In a far-ahead scenario, the mobile terminal could merge with the remote controller of the television, taking over the interactive parts of television viewing.
Apart from these chances for inspiring the content experience for the mobile end-user, mobile television suggests plenty of business opportunities as well. For the broadcaster, it provides a new way of reaching its audience while they are on the move; for cellular operators it provides a cost-efficient way of delivering data to a large number of recipients in a single DVB data cast; for the chip and equipment manufacturer, it offers a new product.
The current technology development offers good tools to realize mobile television. Personal Digital Assistants - PDAs - are in wide use, because of their penetration in work places. The same goes for the new brand of tablet PCs. These devices are good candidates as terminals for mobile television, enabling "Television Anywhere." And mobile television clearly needs novel features in order to compete successfully with other media.
By: Francis David
Some family members may even wish to have their own personal mobile television at home. In fact, television is the main service missing from today's mobile handsets that already have voice, messaging, Internet browsing, radio, and still and video camera.
Apart from these chances for inspiring the content experience for the mobile end-user, mobile television suggests plenty of business opportunities as well. For the broadcaster, it provides a new way of reaching its audience while they are on the move; for cellular operators it provides a cost-efficient way of delivering data to a large number of recipients in a single DVB data cast; for the chip and equipment manufacturer, it offers a new product.
However, it is clear that mobile television is only a supplement to the normal "dining room" television. This is because these forms of television offers the ultimate watching quality, with crisp stereo or surround sound and a big-screen video picture. Watching television is also very much a social activity - not a personal one.
Even though mobile analog TV receivers has been in the marketplace for several years they have not been a big triumph, which may be due to the fact that they do not have any new features over the normal Television. In a far-ahead scenario, the mobile terminal could merge with the remote controller of the television, taking over the interactive parts of television viewing.
Apart from these chances for inspiring the content experience for the mobile end-user, mobile television suggests plenty of business opportunities as well. For the broadcaster, it provides a new way of reaching its audience while they are on the move; for cellular operators it provides a cost-efficient way of delivering data to a large number of recipients in a single DVB data cast; for the chip and equipment manufacturer, it offers a new product.
The current technology development offers good tools to realize mobile television. Personal Digital Assistants - PDAs - are in wide use, because of their penetration in work places. The same goes for the new brand of tablet PCs. These devices are good candidates as terminals for mobile television, enabling "Television Anywhere." And mobile television clearly needs novel features in order to compete successfully with other media.
By: Francis David
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