Are You Using These Email Marketing Strategies To Grow Your Business?
Email marketing is affordable and effective if you have an email marketing strategy and if that strategy works. They can also be a very inexpensive way to generate leads, build relationships and increase your brand recognition.
However, many marketers give very little thought to their email marketing strategies and the tactics required to ensure success.
Start including the following tactics in your marketing and watch your profits soar.
Strategy 1 - Lead Generation
* Set up an autoresponder series to follow up with your prospects and customers.
* Publish a newsletter - not just any old newsletter but one that puts the wants and needs of your customers first. Make it a newsletter that they will look forward to getting.
* Use a signature file with every email that you send out and make sure that it tells everyone that reads it what you do and how they can reach you.
* Set up a Forum where your customers and clients can log in to ask questions, get good information and interact with one another.
* Create a Blog. Blogs are becoming a very powerful marketing tool. They're easy to set up and easy to use. They provide another way to interact with your customers and prospects.
Strategy 2 - Build Relationships
* Always get permission before you send any email messages to your clients or prospects. You must provide a way for them to subscribe to your list as well as an easy way to unsubscribe. Personal relationships are the key to the long-term success of your business.
* Find out who your customers are and what they really want and expect from your business. Most often, people buy what they want and not necessarily what they need.
* Take a Survey - this is one of the best ways to find out what your customers want. Ask them specific questions and then use their answers to give them exactly what they asked for.
* Always give your customers and prospects good information. Pack your newsletters with tips, articles and resources that they can't get anywhere else.
* Make sure that you have a strong guarantee, that it's easy to understand and that you honor it at all times. Make your guarantee so good that your customers and prospects can't ignore it.
* Create customer loyalty by under promising and over delivering on everything that you do. Make sure that your customer's experiences are beyond what they expected.
Strategy 3 - Increase Your Brand Recognition
* Increase your brand awareness - building your brand is an ongoing business strategy. You develop brand recognition by advertising regularly, promoting high quality products, communicating frequently with your customers and by providing exceptional service.
* Conduct a publicity campaign - Press Releases are ideal for this type of marketing. Your press release should quickly point out the benefits of your product or service. Describe how it will help their readers in a different, unique, cheaper, quicker or some other way. Above all, you want to make sure that the press release is seen as a benefit to the readers.
Start using these email marketing strategies today to grow your business to the next level.
However, many marketers give very little thought to their email marketing strategies and the tactics required to ensure success.
Start including the following tactics in your marketing and watch your profits soar.
Strategy 1 - Lead Generation
* Set up an autoresponder series to follow up with your prospects and customers.
* Publish a newsletter - not just any old newsletter but one that puts the wants and needs of your customers first. Make it a newsletter that they will look forward to getting.
* Use a signature file with every email that you send out and make sure that it tells everyone that reads it what you do and how they can reach you.
* Set up a Forum where your customers and clients can log in to ask questions, get good information and interact with one another.
* Create a Blog. Blogs are becoming a very powerful marketing tool. They're easy to set up and easy to use. They provide another way to interact with your customers and prospects.
Strategy 2 - Build Relationships
* Always get permission before you send any email messages to your clients or prospects. You must provide a way for them to subscribe to your list as well as an easy way to unsubscribe. Personal relationships are the key to the long-term success of your business.
* Find out who your customers are and what they really want and expect from your business. Most often, people buy what they want and not necessarily what they need.
* Take a Survey - this is one of the best ways to find out what your customers want. Ask them specific questions and then use their answers to give them exactly what they asked for.
* Always give your customers and prospects good information. Pack your newsletters with tips, articles and resources that they can't get anywhere else.
* Make sure that you have a strong guarantee, that it's easy to understand and that you honor it at all times. Make your guarantee so good that your customers and prospects can't ignore it.
* Create customer loyalty by under promising and over delivering on everything that you do. Make sure that your customer's experiences are beyond what they expected.
Strategy 3 - Increase Your Brand Recognition
* Increase your brand awareness - building your brand is an ongoing business strategy. You develop brand recognition by advertising regularly, promoting high quality products, communicating frequently with your customers and by providing exceptional service.
* Conduct a publicity campaign - Press Releases are ideal for this type of marketing. Your press release should quickly point out the benefits of your product or service. Describe how it will help their readers in a different, unique, cheaper, quicker or some other way. Above all, you want to make sure that the press release is seen as a benefit to the readers.
Start using these email marketing strategies today to grow your business to the next level.
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