A brochure is one of the most effective advertising formats for a company, especially in the beginning, at that precise than those around the known.
To create a good brochure you need to think and plan well all the elements that compose it, taking special care to design three related elements:
1) The text. It will be direct and concise sentences to make clear what they want to communicate. The text will try to answer three fundamental aspects: what will you offer customers, what difference? And why should you believe your client?
2) Design. It enables the user to read and consistent with an attractive design. Do not mix colors that combine well or create effects that cause rejection. Ideally generate a symmetry that is pleasant to the user.
3) The paper and printing. Although a quality paper involves a greater investment in the long run is much more effective, because not only creates greater visual quality, but is more durable.
Seven Key elements of a good leaflet
When creating a leaflet, it is not advisable to do random, but the leaflet design takes planning in which it is necessary to think about the objectives of the catalog, the audience it is aimed, the messages to be transmitted. However, in addition to thinking in these areas, a good brochure must meet 7 elements:
1) Use a different booklet. A good idea is to catch the reader make a booklet that says more than the other to be different and attract attention. This combines text with graphics, images... all in a coherent and attractive, not just including images of your products with their description, since this format is well seen.
2) Exclusivity. It offers the user personally, that is your business only, thus adds value to the company. Provide achieved something unique users interested in your prospectus and, therefore, for your products and services.
3) Simplicity. Achieving capture the attention of the public may not be a matter of creativity, but also simplicity. It shows a simple, short and clear catalog showing the message directly.
4) Fonts. It is very important to check the font and its size, as the text must be clearly legible, clearly stating the most important elements (headlines, sections... )
5) Distinct parts. It Sets sections that divide the information and help the reader to establish an order of concepts. It is wrong to release information in a package, and then overwhelm the user.
6) Quality first. Whatever role you choose, the end result should show quality, as this builds trust.
7) Identifying elements. Never forget to include in your brochure images that represent your company and identified, it is essential for them to contact you.
To create a good brochure you need to think and plan well all the elements that compose it, taking special care to design three related elements:
1) The text. It will be direct and concise sentences to make clear what they want to communicate. The text will try to answer three fundamental aspects: what will you offer customers, what difference? And why should you believe your client?
2) Design. It enables the user to read and consistent with an attractive design. Do not mix colors that combine well or create effects that cause rejection. Ideally generate a symmetry that is pleasant to the user.
3) The paper and printing. Although a quality paper involves a greater investment in the long run is much more effective, because not only creates greater visual quality, but is more durable.
Seven Key elements of a good leaflet
When creating a leaflet, it is not advisable to do random, but the leaflet design takes planning in which it is necessary to think about the objectives of the catalog, the audience it is aimed, the messages to be transmitted. However, in addition to thinking in these areas, a good brochure must meet 7 elements:
1) Use a different booklet. A good idea is to catch the reader make a booklet that says more than the other to be different and attract attention. This combines text with graphics, images... all in a coherent and attractive, not just including images of your products with their description, since this format is well seen.
2) Exclusivity. It offers the user personally, that is your business only, thus adds value to the company. Provide achieved something unique users interested in your prospectus and, therefore, for your products and services.
3) Simplicity. Achieving capture the attention of the public may not be a matter of creativity, but also simplicity. It shows a simple, short and clear catalog showing the message directly.
4) Fonts. It is very important to check the font and its size, as the text must be clearly legible, clearly stating the most important elements (headlines, sections... )
5) Distinct parts. It Sets sections that divide the information and help the reader to establish an order of concepts. It is wrong to release information in a package, and then overwhelm the user.
6) Quality first. Whatever role you choose, the end result should show quality, as this builds trust.
7) Identifying elements. Never forget to include in your brochure images that represent your company and identified, it is essential for them to contact you.
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