The Storied History of Scandinavian Airlines
From its humble beginnings, Scandinavian Airlines has come far over the years. The people that initially started this company were able to present passenger air carrier resources that are not usually available. Of course, we are not taking anything away from the hard work and smart moves the airline made over the years. In fact, all the accumulated experience and aviation wisdom helped to get the company off the ground and into profits. Acting without the fear of failure, with a specific intention, is why this company and their business succeeded. This article will discuss specific aspects of Scandinavian Airlines.rnrnIt only makes sense for Sweden, Denmark, and Norway to form the partnership that created SAS. WW 2 ended between May and August of 1945, depending on the location. SAS was formed on 1 August 1946 and begin service 17 September 1946. This period was a new beginning for Europe and the world, so in that spirit such an alliance would be expected. One month after the founding of this company, in September of 1946, the first flight took place. The Swedish flag carrier AB Aerotransport joined SAS in 1948 and the companies merged and created the SAS Consortium in 1951. At that time, the ownership was divided equally by the private investors and the combined total of three countries equaling 50%. rnrnAnother brilliant business move for Scandinavian Airlines occurred in 1997. The Star Alliance is a network that was started with SAS, Thai Airways, Lufthansa, Air Canada and United Airlines.rnrnA long term approach by this group of international airlines is how the alliance came about. Then, in 2001, there was a major structural reorganization resulting in SAS ownership being spread out among three Scandinavian countries and public ownership through stocks. The three countries embroiled in this are Norway, Denmark and Sweden. However the businesses shareholdings of public stocks remain at 50%.rnrnIncreased security were massive in the 2000's because of the 9/11 attaches and terrorist threats around the world. The biometric fingerprint identification system was implemented by the Swedish division of SAS in 2006. Sweden was the only place to use that particular system. With the use of the biometric system a positive match between luggage and the person who owns it. Since 2006, SAS Norway has also rolled out this system, however the airline makes it clear that use of this biometric ID system is strictly on a voluntary basis. Scandinavian Airlines has really come into their own during the first decade of the 21st century. This is due largely to the smart business efforts involving business partnerships. The company is aggressive and has been all throughout their history. On the other hand, they are still willing to merge with and support other companies and partnerships wherever and whenever necessary for the good of the company. Because of the successful business practices, we have seen SAS weather many storms during it's more than 60 years in business. There have been several instrumental figures in the life of SAS who have helped make the company financially stronger.
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