Bandit Signs are the bread and butter of any successful real estate investors marketing campaign. To give you the quick definition, therere those signs you see attached to wood and sometimes metal poles. They typically have a real simple U.S.P. (Unique Selling Proposition) followed up with a phone number. Theyre rectangular in shape and measure 6 x 8 inches up to 24 x 36 inches. They are a form of guerilla marketing. Guerilla marketing is as an unconventional, yet highly effective form of marketing that focuses on results. It allows the little guy to enter the market fast and gets results even quicker than the big boys.
Most real estate investors use bandit signs one of two different ways. They either place them in the ground or on a pole and dont worry about code compliance or they pay for a permit which essentially is a sticker affixed to the signs. You can go both ways depending on your budget and how much hassle you want to deal with.
If bandit signs are placed on private property you dont need a permit to place them, just the property owners permission. If the signs are on public property then you need permits for your signs.
Bandit signs work because the message is targeted to the readers unique problem or situation. Truthfully, their problems arent really unique, but to them, living with it every day, it is. The message cannot be generic. It must address the problem that the homeowner is facing. For instance, many Bandit signs that are on display read, WE BUY HOUSES. That message means absolutely nothing to a prospect. That just means you think youre in business. Now, a message like, Behind On Payments/I Can Help or Need To Move/Ill Buy Your House Now, is far better. First of all, it calls attention to a problem that is time dependent. They have to call soon or else the bank will foreclose. This message is designed to capture a lead thats further along the line of the pre-foreclosure process. That way Im not wasting my time with leads that arent ready to commit yet.
Bandit signs work the best when they are placed near a stop sign or a stop light, where traffic flows at no more than 40 mph. Ideally you want to there to be stop signs or traffic lights in as close an interval as possible. This ensures that when traffic stops prospects will look out their window, read your signs, and call, or, if a prospect misses something on your sign, theyll catch it the second time.
Listen, Bandit Signs work, however, one need to be conscious of the laws governing usage of bandit signs in their area. Check with you local code compliance department about rules specific to your area. Or better yet, check out my proven system, The Ultimate and Complete A-Z, Brain In-A-Box Bandit Sign Home Study System. Its full of tricks and tactics to use Bandit Signs like a pro and how to slide past the sign police and place all the signs you want.
Kelly Lynch is a real estate investor and sought after speaker covering the South Texas area. He has mastered using Bandit Signs to the point where virtually all his leads come from this one source. His Ultimate and Complete A-Z, Brain-In-A-Box, Bandit Sign Home Study System contains every secret and trick of expertly using bandit signs while ducking the Sign Nazis aka Sign Police.
Most real estate investors use bandit signs one of two different ways. They either place them in the ground or on a pole and dont worry about code compliance or they pay for a permit which essentially is a sticker affixed to the signs. You can go both ways depending on your budget and how much hassle you want to deal with.
If bandit signs are placed on private property you dont need a permit to place them, just the property owners permission. If the signs are on public property then you need permits for your signs.
Bandit signs work because the message is targeted to the readers unique problem or situation. Truthfully, their problems arent really unique, but to them, living with it every day, it is. The message cannot be generic. It must address the problem that the homeowner is facing. For instance, many Bandit signs that are on display read, WE BUY HOUSES. That message means absolutely nothing to a prospect. That just means you think youre in business. Now, a message like, Behind On Payments/I Can Help or Need To Move/Ill Buy Your House Now, is far better. First of all, it calls attention to a problem that is time dependent. They have to call soon or else the bank will foreclose. This message is designed to capture a lead thats further along the line of the pre-foreclosure process. That way Im not wasting my time with leads that arent ready to commit yet.
Bandit signs work the best when they are placed near a stop sign or a stop light, where traffic flows at no more than 40 mph. Ideally you want to there to be stop signs or traffic lights in as close an interval as possible. This ensures that when traffic stops prospects will look out their window, read your signs, and call, or, if a prospect misses something on your sign, theyll catch it the second time.
Listen, Bandit Signs work, however, one need to be conscious of the laws governing usage of bandit signs in their area. Check with you local code compliance department about rules specific to your area. Or better yet, check out my proven system, The Ultimate and Complete A-Z, Brain In-A-Box Bandit Sign Home Study System. Its full of tricks and tactics to use Bandit Signs like a pro and how to slide past the sign police and place all the signs you want.
Kelly Lynch is a real estate investor and sought after speaker covering the South Texas area. He has mastered using Bandit Signs to the point where virtually all his leads come from this one source. His Ultimate and Complete A-Z, Brain-In-A-Box, Bandit Sign Home Study System contains every secret and trick of expertly using bandit signs while ducking the Sign Nazis aka Sign Police.
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