Social Media has become one of the most powerful marketing mediums used by business owners this year in 2011, and is poised for even further growth as networks like Facebook push over 600 million active users.
If you are already employing social media marketing to stay in touch with your clients and potential clients, it is important that you get the most out of every social media campaign you incorporate to your business.
By utilizing even some of the seemingly simplest of tactics you can greatly improve your reach and brand recognition in an open and free atmosphere where web users share and store information.
Here are 5 tips every business should be using to get the most out of their social networking.
1.
Go Viral! Viral marketing is something that most business owners and marketers find hard to grasp, and even harder to use for their own benefit.
With Facebook, it has become a powerful tool to gain the largest amount of fans and interaction on your pages then previously thought possible.
By using simple coding you're able to only allow users who "Like" your page to be able to see the content on your wall.
This means when interested users come to your page and see they must "Like" it before then can access the information they seek, they'll be inclined to do so.
Not only is this creating a call to action to provide information, but as users Like a page, all of their friends see updates to the fact that they have developed an interest in your brand and business.
This then peaks their own interest to see what they're own friends have been interested in.
The effect snow balls and you may be astonished as to how quickly your Fan list grows.
2.
Post Consistently.
as you gain more fans, it is important to keep your page updated regularly with information and updates in regards to your products and services.
Fans always see whenever something they have "Liked" makes a post or update and will be interested to see what is new.
This creates a level of interaction that in the past was not possible, and as more and more people spend more and more time on Facebook and other social media platforms it is not hard to see why this is valuable.
3.
Run Contests.
Running contests has become one of the most powerful marketing tools that business owners can use in the realm of social media.
Not only does it have the potential for a viral effect, it builds credibility and interaction as users see you're able to give things away.
Running a contest such as: best logo design, best slogan, best page development, etc.
can create a huge amount of buzz and bolster you're traffic, leads, and sales in turn.
4.
Ask Open Ended Questions.
In the most basic of senses this is a great way to simply engage your fans and potential clients in a far more personal fashion.
By asking opinions on current events, products, or services you allow users to share their own thoughts as well as do a bit of powerful market research into what people actual want and are looking for.
5.
Be Persistent.
Often times businesses get discouraged at not seeing immediate results from social media and other forms of marketing.
It is crucial to stay persistent as social media marketing does not happen perfectly over night.
Continue on the path of trial and error, do research where possible, spilt test, and you may be surprised at how quickly you see the effectiveness of SMO that so many businesses have been profiting from largely.
All of these social media marketing aspects are a great way to increase brand recognition and when done correctly each one of them has powerful viral potential.
When optimizing for social media it is important to keep things updated, have a great looking fan page, and provide the highest level of information and content as possible.
By doing even just these few simple tactics you can see vast improvements in your businesses social media performance.
If you are already employing social media marketing to stay in touch with your clients and potential clients, it is important that you get the most out of every social media campaign you incorporate to your business.
By utilizing even some of the seemingly simplest of tactics you can greatly improve your reach and brand recognition in an open and free atmosphere where web users share and store information.
Here are 5 tips every business should be using to get the most out of their social networking.
1.
Go Viral! Viral marketing is something that most business owners and marketers find hard to grasp, and even harder to use for their own benefit.
With Facebook, it has become a powerful tool to gain the largest amount of fans and interaction on your pages then previously thought possible.
By using simple coding you're able to only allow users who "Like" your page to be able to see the content on your wall.
This means when interested users come to your page and see they must "Like" it before then can access the information they seek, they'll be inclined to do so.
Not only is this creating a call to action to provide information, but as users Like a page, all of their friends see updates to the fact that they have developed an interest in your brand and business.
This then peaks their own interest to see what they're own friends have been interested in.
The effect snow balls and you may be astonished as to how quickly your Fan list grows.
2.
Post Consistently.
as you gain more fans, it is important to keep your page updated regularly with information and updates in regards to your products and services.
Fans always see whenever something they have "Liked" makes a post or update and will be interested to see what is new.
This creates a level of interaction that in the past was not possible, and as more and more people spend more and more time on Facebook and other social media platforms it is not hard to see why this is valuable.
3.
Run Contests.
Running contests has become one of the most powerful marketing tools that business owners can use in the realm of social media.
Not only does it have the potential for a viral effect, it builds credibility and interaction as users see you're able to give things away.
Running a contest such as: best logo design, best slogan, best page development, etc.
can create a huge amount of buzz and bolster you're traffic, leads, and sales in turn.
4.
Ask Open Ended Questions.
In the most basic of senses this is a great way to simply engage your fans and potential clients in a far more personal fashion.
By asking opinions on current events, products, or services you allow users to share their own thoughts as well as do a bit of powerful market research into what people actual want and are looking for.
5.
Be Persistent.
Often times businesses get discouraged at not seeing immediate results from social media and other forms of marketing.
It is crucial to stay persistent as social media marketing does not happen perfectly over night.
Continue on the path of trial and error, do research where possible, spilt test, and you may be surprised at how quickly you see the effectiveness of SMO that so many businesses have been profiting from largely.
All of these social media marketing aspects are a great way to increase brand recognition and when done correctly each one of them has powerful viral potential.
When optimizing for social media it is important to keep things updated, have a great looking fan page, and provide the highest level of information and content as possible.
By doing even just these few simple tactics you can see vast improvements in your businesses social media performance.
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