Website Marketing

• A customer explores his options before selecting a professional such as an accountant and may take the time to learn about your company by visiting your website. If you do not have a website, you will be missed in his search. Your website markets your range of services for you. An e-mail newsletter with updates and accounting solutions is an effecting marketing tool to keep you in the minds of your customers.
  
  

Attend Trade Shows for Specialized Industries

• A business in any industry needs bookkeeping or accounting services. You could specialize your services and your marketing to one industry, such as entertainment or health care, and reach your market by attending trade shows. Renting a booth, if your budget provides, or participating as an attendee could provide you with leads to sift through and prospects for you to contact.
  
  

Word of Mouth

• Helping a client with his specific needs above and beyond the expected preparation of financial statements goes a long way in helping you stand out as a worthwhile accountant in a competitive environment. Perhaps you are willing to take the time to explain the statements in detail or explain what a client should do to solve his IRS problem. The client will appreciate your help and recommend you to his friends. Word-of-mouth marketing can take your part-time, potentially successful business to a full-time, rewarding profession.
  
  

Contact Top 10 Prospects

• Remember that prospect you met at a baseball game. If you stayed in touch with her, she may have been able to bring you a number of clients. Similarly, an effective way to market your services is to get in touch with your top ten prospects. Reach out with a phone call and invite each one for coffee to discuss what your company can offer. You may want to suggest cross-referring clients to mutually generate additional leads as an incentive.