Who would have thought a decade ago that social media marketing would expand so rapidly in the modern commercial environment? The internet has bore many opportunities for businesses to efficiently and effectively target markets on a global scale.
However, social media has turned the scales and leveled the playing field.
Whereas the world of advertising and entertainment has been controlled by larger organisations, the free nature of social media has enabled businesses of all shapes and sizes to compete successfully in local, national and international economies.
Furthermore, the structure of power and control over the message and communication that surround a business's brand and product offering has now become the realm of the public.
No longer do corporate powers control the message.
Social media has empowered the average person to voice their opinion; and for it to be heard..
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by millions of people.
This obviously creates certain challenges for businesses in their rhetoric marketing messages.
However, those forward thinking companies have utilised social media and the new movement for interactivity to create brand champions within the general public; word of mouth going viral.
Associated with the social media movement is the consumer demand for more instantaneous and multimedia content; video, interactive presentations and entertainment are now demanded by the modern consumer perusing the internet.
This combination of communication channels and demand for multimedia content has created opportunities for tech-savvy companies who utilise viral video campaigns to effectively communicate their message and create hype around their products.
The use of social media and viral video content has become a proven method of attracting visitors to the business website, as well as building networks of followers and brand champions which are essential for the continued operation and future expansion of any business.
All businesses engage in various marketing activities, in numerous forms and functions.
However, the use of interactive content combined with the sharing power of social media, has become one of the most effective marketing mediums; viral video campaigns.
According to a recent report released by the Feed Company in the United States, their research highlights the fact that 70% of advertising agencies and media buying executives plan to allocate increasing budgets to video marketing.
Furthermore, in a deeper qualitative analysis, it was found that media and business executives are turning to video content and marketing for its ability to generate views of the brand and products, increased engagement with current and potential customers as well as the potential reach that online media presents.
With the growth of online and viral video marketing activities, it is no surprise that there has been a correlating increase in the demand for motion graphic templates.
Enabling all businesses to access affordable and creative templates which are completely customisable to represent the company brand, a product launch or competition, the use of motion graphic templates will continue to increase at an exponential rate.
Create the big movie experience at a fraction of the cost, engage with your audience and provide the interactive content that is demanded by the modern consumer with the use of motion graphic templates in your communication and marketing directives.