How To Sell Your Business Using Brochure Marketing
Brochures are an intricate part to any marketing campaign - no matter how big or small.
Used in conjunction with online promotion, direct mail marketing, telemarketing and email campaigns, brochures provide an invitation to your prospect.
At the end of the day, using your brochure as a vehicle to sell your company or services is what is most important.
Below are a few key points to keep in mind when trying to acquire new sales.
Instant Attention - Nothing beats the first impression.
Try to give the prospect a unique first impression that instantly gets their attention.
This can be in the form of a unique die-cut shape, a heavy paper stock (such as the 100 lb gloss), a colorful design, or an attention grabbing headline.
Friendly Copy - The copy in the brochure should be light and conversational - and in the active tense.
Many times, readers reject heavy marketing jargon and enjoy having a conversation with the material they read.
As a result, write copy that sounds like a conversation with a clear message.
Be Direct - Be direct with what your company can provide.
Try bullets, give specific examples of success and avoid a lot of text.
This will give the reader a clear view of what you are trying to convey while also eliciting a specific response.
Create Rappor - Connect with your target audience by speaking their language, using their terms and even slang.
If you're marketing to a software developer, you will use terms that they're familiar with like "coding" and other industry terms.
In the same way, if you're marketing to doctors you want to sound smart and not dumb down your copy.
In this case, hiring a medical writer or consultant could improve your brochure's impact.
Call to Action - Go one step further than giving a call to action.
Give them a reason to contact you.
For example, as opposed to a salon saying "for more information visit our website" try saying: "For two more tips on how to add instant shine to your hair visit us at...
" This way the reader has an incentive to contact you.
If possible, include a discount "To receive 20% off your ext hair salon, visit our website.
" Don't forget to track - Tracking your sales and leads by adding a promotional code, unique web URLs, or specific phone numbers is a must.
There are many services that can help you implement tracking methods.
So don't make excuses and make sure you implement some form of tracking.
Used in conjunction with online promotion, direct mail marketing, telemarketing and email campaigns, brochures provide an invitation to your prospect.
At the end of the day, using your brochure as a vehicle to sell your company or services is what is most important.
Below are a few key points to keep in mind when trying to acquire new sales.
Instant Attention - Nothing beats the first impression.
Try to give the prospect a unique first impression that instantly gets their attention.
This can be in the form of a unique die-cut shape, a heavy paper stock (such as the 100 lb gloss), a colorful design, or an attention grabbing headline.
Friendly Copy - The copy in the brochure should be light and conversational - and in the active tense.
Many times, readers reject heavy marketing jargon and enjoy having a conversation with the material they read.
As a result, write copy that sounds like a conversation with a clear message.
Be Direct - Be direct with what your company can provide.
Try bullets, give specific examples of success and avoid a lot of text.
This will give the reader a clear view of what you are trying to convey while also eliciting a specific response.
Create Rappor - Connect with your target audience by speaking their language, using their terms and even slang.
If you're marketing to a software developer, you will use terms that they're familiar with like "coding" and other industry terms.
In the same way, if you're marketing to doctors you want to sound smart and not dumb down your copy.
In this case, hiring a medical writer or consultant could improve your brochure's impact.
Call to Action - Go one step further than giving a call to action.
Give them a reason to contact you.
For example, as opposed to a salon saying "for more information visit our website" try saying: "For two more tips on how to add instant shine to your hair visit us at...
" This way the reader has an incentive to contact you.
If possible, include a discount "To receive 20% off your ext hair salon, visit our website.
" Don't forget to track - Tracking your sales and leads by adding a promotional code, unique web URLs, or specific phone numbers is a must.
There are many services that can help you implement tracking methods.
So don't make excuses and make sure you implement some form of tracking.
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