Many businesses have discovered that with the soaring cost of postage, snail-mail marketing is not as cost effective as it once was.
 Many of these companies turn, instead, to email marketing.
 Email marketing is an effective means of marketing a business, and unlike other forms of marketing, it is usually very low-cost.
If you know a few techniques, it can even be free.
  The first step in email marketing is to acquire people's email addresses, so that you can send them information about your business.
 You are not sending spam, because when your visitors signed up for your information, they gave you permission to send that information to you.
 Don't forget to include an unsubscribe notice at the bottom of every email for those who want to stop receiving your emails.
The most important piece of email marketing is getting people's email addresses.
 There are a few easy ways to do this.
You can do a survey or take a poll.
 People want to know that you are interested in their opinions, and they are willing to give you their email address as trade for giving their opinion.
 If you have them give their email address, you can then use the results of the poll to send out messages that will benefit your readership.
You can also offer incentives.
 If people give you their email addresses, they can then get a discount, a free item, or something valuable that they want or could use.
Another way to do email marketing is to have a contest.
 If people have a chance to win something, they would be willing to visit your site every day.
 If you send them notice of contests or reminders to enter you will build your mailing list and have an even greater potential for email marketing.