I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. "What's the magic formula?" they ask me. If they're non-technical, I point them straight to my book, Make Easy Money with Google and assure them that they'll learn everything they need from it. They may think it's hard, but it's not, and the book explains it all in clear, easy-to-understand language.
I often get asked what the secret is to making money with Google's AdSense
program. This often comes from people who are dreaming of setting up
websites chock full of high-paying keywords for particular niche subjects

and then sitting back and watching the money roll in. "What's the magic
formula?" they ask me. If they're non-technical, I point them straight
to my book, Make Easy Money with Google
and assure them that they'll learn everything they need from it.
They may think it's hard, but it's not, and the book explains it all
in clear, easy-to-understand language.

But what about the technical people? By this I mean the people who've
already set up a blog or website, who have registered domain names, who
are comfortable with basic Internet terminology and concepts. What is
the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can
derive almost every AdSense "secret" directly or indirectly from this
formula. Do you want to earn more with AdSense? You have two ways of
doing it:

-- Increase the number of clicks, and/or
-- Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally
both. It's an obvious formula, yes, but it's amazing how many
people lose sight of it in their quest for increased AdSense earnings.