The number of other Web sites linked to your site is a measure of its "link popularity." because it's believed that one measure of your site's value is the number of other Web sites that felt your site was sufficiently important to link to. If a lot of other sites link to yours, chances are your site is relatively important, or so a number of other Web site owners thought.
The link popularity concept is very similar to the tenets of academic citation: In the same way a large number of these papers will cite a particular book as a source on a topic, web pages that link to others are "citing" them and acknowledging their importance on a particular topic.
Link popularity, then measure five primary linking characteristics.
How many web pages link to yours
How many web pages with many links to them link to yours
How many web pages your page links to (links from your site to others)
The anchor trext contained in the links to your web site
Keywords or keyword phrases in the text near the activated link to your web site
Many search engines that consider link popularity also care about the quantity and relevance of links you set to external web pages. If a document that thousands of links to it, but none to any other document, it's an island (also easily detectable as a "doorway page"). Chances are it has little value to a visitor.
Also, consider that search engines may analyze the anchor text of the link to your web site for a clue to your site's relevance. If you operate a web site that provides information about golf courses, when someone posts a link to your web site, it should sya something like, "Click for information about the best golf courses."
Now, the link to your web site and the textual content of those links is usually outside of your control, but research has determined that the anchor text of these links is a good indicator of the content of the referenced web site.
High-popularity of high importance web sites that establish links to yours carry more weight and will result in higher rankings than links from free-for-all link list type web sites.
The link popularity concept is very similar to the tenets of academic citation: In the same way a large number of these papers will cite a particular book as a source on a topic, web pages that link to others are "citing" them and acknowledging their importance on a particular topic.
Link popularity, then measure five primary linking characteristics.
How many web pages your page links to (links from your site to others)
Keywords or keyword phrases in the text near the activated link to your web site
Many search engines that consider link popularity also care about the quantity and relevance of links you set to external web pages. If a document that thousands of links to it, but none to any other document, it's an island (also easily detectable as a "doorway page"). Chances are it has little value to a visitor.
Also, consider that search engines may analyze the anchor text of the link to your web site for a clue to your site's relevance. If you operate a web site that provides information about golf courses, when someone posts a link to your web site, it should sya something like, "Click for information about the best golf courses."
Now, the link to your web site and the textual content of those links is usually outside of your control, but research has determined that the anchor text of these links is a good indicator of the content of the referenced web site.
High-popularity of high importance web sites that establish links to yours carry more weight and will result in higher rankings than links from free-for-all link list type web sites.
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