Before Twitter, Facebook, and blogs, before radio, television and the widespread distribution of newspapers, posters were the most effective means of sharing messages with the masses.
As early as the 1870's, posters lined the streets of Paris and before long posters were appearing in every western country.
By the 1890's the purpose of the poster shifted from simply a means of sharing a message to an art form which garnered the attention of art enthusiasts around the world.
At that time, the first poster gallery opened in Paris and the interest in collecting these original works of art became a phenomenon.
Today, original vintage posters are prized as much for their wit and artistic merit as for their relevance to our lives and have become an increasingly popular collectible worldwide.
For novice collectors interested in starting a collection we encourage you to adhere to these recommendations to ensure you are an informed buyer and can cultivate a worthy collection: 1.
When you are ready to make your first purchase it is imperative that you know your source! Dealers that display the IVPDA (International Vintage Poster Dealers Association) logo have passed a series of stringent membership requirements to ensure they are reputable sources.
Association members have many years of 2.
Be an informed shopper! You can and should ask questions to educate yourself as you make your decision.
You should know how long your dealer has been in business, how they determine the item is genuine and not a fake or reproduction and what criteria they evaluate to determine the item is an original.
You should also know what their return policy is in case you change your mind.
3.
Many factors determine the value of an original vintage poster including rarity, condition, designer and sometimes subject matter.
A knowledgeable dealer will guide you through the process of determining a poster's worth.
Original posters were forms of advertising and were not intended to last and therefore were printed on inexpensive paper.
Be wary if you find a poster printed on heavy stock or good quality paper.
4.
Know your wall space.
Vintage posters come in all shapes and sizes.
It is always a good idea to know your size requirements and restrictions ahead of time.
5.
Purchase posters that you love! Poster collecting is based on personal taste and a good dealer will help you narrow your focus to determine if you respond to a particular artist or time period or if your taste is more eclectic.
Once you find the piece that speaks to you your collection, and the joy of collecting, has just begun!