Article Marketing is a great way to take your brick and mortar business off the street and online.
It takes you public in a very responsible way.
It is a way to begin your conversation with the world at large so to speak.
A conversation in which you are well scripted and rehearsed.
To be well scripted in any business is a great advantage.
Many people in business are not sales people but find themselves in the roll of sales people because in business your success depends on your ability to sell your product or services.
Everyone in your business should be scripted and rehearsed to some extent.
Do you need an elevator presentation? A thirty second introduction to your business? Absolutely! Would it make an interesting article to introduce your business? It would if it was about 300 words long.
I love to listen as people respond to the question "so what do you do?" I'm scripted and rehearsed so I know exactly what I'm going to say if they ask me back, and they usually do.
My scripted conversation when I first meet people starts with the question "so...
what do you do?" I ask that as often as I can of as many people as I can.
I also love to ask: "So...
what do you want to do? Before you tell anyone about you and your business it is a good idea to ask them about theirs.
People are only going to buy from you when they get to know like and trust you and there is no better way to get that started than to ask them about themselves.
The thing is you need to be scripted and rehearsed both in the questions you are going to ask and in the answers you are going to give when people ask you back.
Why not write articles about your business and then make an effort to have them published in as many places as you can.
As you start to script your business you will discover a ton of places you can publish your script as articles, in a blog, on Video...
You will probably even use it in person.
Start with article marketing.
Give it two hours a day and see how it helps your business grow both online and off.
It takes you public in a very responsible way.
It is a way to begin your conversation with the world at large so to speak.
A conversation in which you are well scripted and rehearsed.
To be well scripted in any business is a great advantage.
Many people in business are not sales people but find themselves in the roll of sales people because in business your success depends on your ability to sell your product or services.
Everyone in your business should be scripted and rehearsed to some extent.
Do you need an elevator presentation? A thirty second introduction to your business? Absolutely! Would it make an interesting article to introduce your business? It would if it was about 300 words long.
I love to listen as people respond to the question "so what do you do?" I'm scripted and rehearsed so I know exactly what I'm going to say if they ask me back, and they usually do.
My scripted conversation when I first meet people starts with the question "so...
what do you do?" I ask that as often as I can of as many people as I can.
I also love to ask: "So...
what do you want to do? Before you tell anyone about you and your business it is a good idea to ask them about theirs.
People are only going to buy from you when they get to know like and trust you and there is no better way to get that started than to ask them about themselves.
The thing is you need to be scripted and rehearsed both in the questions you are going to ask and in the answers you are going to give when people ask you back.
Why not write articles about your business and then make an effort to have them published in as many places as you can.
As you start to script your business you will discover a ton of places you can publish your script as articles, in a blog, on Video...
You will probably even use it in person.
Start with article marketing.
Give it two hours a day and see how it helps your business grow both online and off.
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