Email marketing is essentially electronic direct mail.It is advertising material sent via email, which can seem pretty straight forward.However, in order to successfully complete an email marketing campaign, an experienced online email marketing partner is highly recommended.
These partners offer tools which will help you send well-designed emails to thousands of contacts at once.But more than that, they will identify who has opened the email, forwarded the email and accessed the links within the email. In addition, the service will handle all of the return-to-senders and unsubscribes, automatically adjusting your email address list accordingly. Many online email marketing partners will also integrate your email campaigns with your social media efforts.
Below are the top five online email marketing tools suitable for small or home businesses.Each candidate was selected using various third-party ratings, user-ratings and affordability (heck we are all on a tight budget, right!)
"MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform."
This is probably one of the most well-known email marketing providers.MailChimp offers a ton of great features.It is my favorite provider because it has a "forever free plan"!And being a cash strapped sole proprietor, free sounds really great to me.The catch on the free plan is you can only have 2,000 subscribers.Upgrading to a paid account allows you to have more subscribers and removes the MailChimp logo from the footer. You'll also want to upgrade if you plan on sending more than 12,000 emails per month.
Cost:Up to 500 contacts is FREE! Pricing goes up from there.More »
"Customers stay with us because we offer email and social media marketing features that are built around small-business needs."
Based off many independent and consumer reviews, iContact's email marketing services are rated the very best in the business.They offer something for businesses of all sizes and a simple interface which pleases both beginners and marketing experts.Additionally, they have social media integration in addition to typical email marketing services.They offer many useful business services which seamlessly integrate with your website and other lead collection methods.Finally, they offer mobile applications for those small businesses who need email marketing access anywhere.
Cost:Up to 500 contacts is $10 per month.Pricing goes up from there.More »
"We deliver powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns."
Benchmark Email is another highly rated service provider.They offer a wide range of features and email tracking tools. In addition, their interface is simple to understand and use. In terms of support, they offer self-help guides and wizards to help ensure a smooth campaign.
Cost:Up to 500 contacts is $9.95 per month (there is a free trial options).Pricing goes up from there.More »
"Put email marketing and social media together and grow faster. easier. smarter."
Constant Contact offers many templates and tools to create email various email campaigns.Its interface isn't as simple as others, but it is easy to understand at all levels of experience.There are reporting options, but not as robust as other service providers.Overall, this is a great tool with strong social media integration.
Cost:Up to 500 contacts is $15 per month (there is a free 60-day trial options).Pricing goes up from there.More »
"Mad Mimi is a simple, intelligent and powerful email marketing utility that anyone can use. Mad Mimi makes email marketing easy for the creator, and easier on the eyes for the receiver. With ground-breaking technology, Mad Mimi is the simplest way to create branded, well-designed newsletters and promotions."
For the low price, this is a great email marketing tool.It does not, however, offer any social media functions or integration.But, if you are looking for a fun and simple interface and well-designed templates, this might be the solution.In order to customize some of the templates, basic HTML knowledge is required.Mad Mimi may not be as simple a tool for a novice to figure out.
Cost:They offer a FREE plan of up to 100 contacts.Up to 500 contacts is $8 per month.Pricing goes up from there.More »
These partners offer tools which will help you send well-designed emails to thousands of contacts at once.But more than that, they will identify who has opened the email, forwarded the email and accessed the links within the email. In addition, the service will handle all of the return-to-senders and unsubscribes, automatically adjusting your email address list accordingly. Many online email marketing partners will also integrate your email campaigns with your social media efforts.
Below are the top five online email marketing tools suitable for small or home businesses.Each candidate was selected using various third-party ratings, user-ratings and affordability (heck we are all on a tight budget, right!)
1. Mail Chimp
"MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform."
This is probably one of the most well-known email marketing providers.MailChimp offers a ton of great features.It is my favorite provider because it has a "forever free plan"!And being a cash strapped sole proprietor, free sounds really great to me.The catch on the free plan is you can only have 2,000 subscribers.Upgrading to a paid account allows you to have more subscribers and removes the MailChimp logo from the footer. You'll also want to upgrade if you plan on sending more than 12,000 emails per month.
Cost:Up to 500 contacts is FREE! Pricing goes up from there.More »
2. iContact
"Customers stay with us because we offer email and social media marketing features that are built around small-business needs."
Based off many independent and consumer reviews, iContact's email marketing services are rated the very best in the business.They offer something for businesses of all sizes and a simple interface which pleases both beginners and marketing experts.Additionally, they have social media integration in addition to typical email marketing services.They offer many useful business services which seamlessly integrate with your website and other lead collection methods.Finally, they offer mobile applications for those small businesses who need email marketing access anywhere.
Cost:Up to 500 contacts is $10 per month.Pricing goes up from there.More »
3. Benchmark Email
"We deliver powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns."
Benchmark Email is another highly rated service provider.They offer a wide range of features and email tracking tools. In addition, their interface is simple to understand and use. In terms of support, they offer self-help guides and wizards to help ensure a smooth campaign.
Cost:Up to 500 contacts is $9.95 per month (there is a free trial options).Pricing goes up from there.More »
4. Constant Contact
"Put email marketing and social media together and grow faster. easier. smarter."
Constant Contact offers many templates and tools to create email various email campaigns.Its interface isn't as simple as others, but it is easy to understand at all levels of experience.There are reporting options, but not as robust as other service providers.Overall, this is a great tool with strong social media integration.
Cost:Up to 500 contacts is $15 per month (there is a free 60-day trial options).Pricing goes up from there.More »
5. Mad Mimi
"Mad Mimi is a simple, intelligent and powerful email marketing utility that anyone can use. Mad Mimi makes email marketing easy for the creator, and easier on the eyes for the receiver. With ground-breaking technology, Mad Mimi is the simplest way to create branded, well-designed newsletters and promotions."
For the low price, this is a great email marketing tool.It does not, however, offer any social media functions or integration.But, if you are looking for a fun and simple interface and well-designed templates, this might be the solution.In order to customize some of the templates, basic HTML knowledge is required.Mad Mimi may not be as simple a tool for a novice to figure out.
Cost:They offer a FREE plan of up to 100 contacts.Up to 500 contacts is $8 per month.Pricing goes up from there.More »
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