Reef is a very-very popular fashion brand in Australia, in the Americas and in Europe too. The company, founded in 1984, is designing and branding autentic, surf inspired products. The brand has been the favourite brand of the elite class of surf riders, like Bobby Martinez, Sofia Mulanovich. Rob Machado and Mick Fanning.
It began twenty year earlier with two brothers in Argentina: Fernando and Santiago Aguerre. They were passionated surfers and they had an idea to make a high quality, active lifestyle sandals. Those are what we call Reef Sandals [http://reefsandals.blogspot.com/2008/12/about-reef-no-not-only-sandals.html] today. Santiago moved to California in the early 80's and shortly reunited with his brother, who graduated in a Law School and went to LA to help co-found Reef.
With some of thousand dollars, hard work and fresh marketing ideas, the Aguerre brothers built Reef into the number one sandal brand. The company now is one of the leading surf brands in the world offering footwear and apparel for men, women and kids.
Fernando and Santiago wanted to separate themselves from the other surf companies. Inspired by the beautiful girls of the beaches of South America, the brothers introduced Miss Reef. Miss Reef has no face or identity, the brothers using this name to help convey their idea of the surf lifestyle. Altough the first advertisements involved Miss Reef were rejected for the controversial content, some magazines convinced, and the ads finally began to ran. Since then Miss Reef has become a global (most beautiful) icon of the surfing communtiy. There are many Miss Reef contests on all the world's biggest surf-beaches with beautiful girls. You can google Miss Reef to watch them. It really worths the time.
So Reefers are real surfers by heart. They still stand for the same ideas that the company was founded on in 1984. Reef is a core surf-fashion company. They create authentic and innovative products - not only sandals, they have a very broad portfolio.
Reef provides:
- board shorts
- denim trousers
- fleeces
- hats
- jackets
- rashguards
- sweaters
- t-shirts
- tops
- walkshorts
- belts
- towels
- wallets
- swim tops for girls
- dresses
- fashion tops
- graphic tees
- long sleeves
- pants
- skirts
- shoes
and of course sandals in an unbeliveable range.
There is a blog focused on Reef Sandals. It will introduce you every type of Reef Sandals for men and girls, providing shopping informations and more.
It began twenty year earlier with two brothers in Argentina: Fernando and Santiago Aguerre. They were passionated surfers and they had an idea to make a high quality, active lifestyle sandals. Those are what we call Reef Sandals [http://reefsandals.blogspot.com/2008/12/about-reef-no-not-only-sandals.html] today. Santiago moved to California in the early 80's and shortly reunited with his brother, who graduated in a Law School and went to LA to help co-found Reef.
With some of thousand dollars, hard work and fresh marketing ideas, the Aguerre brothers built Reef into the number one sandal brand. The company now is one of the leading surf brands in the world offering footwear and apparel for men, women and kids.
Fernando and Santiago wanted to separate themselves from the other surf companies. Inspired by the beautiful girls of the beaches of South America, the brothers introduced Miss Reef. Miss Reef has no face or identity, the brothers using this name to help convey their idea of the surf lifestyle. Altough the first advertisements involved Miss Reef were rejected for the controversial content, some magazines convinced, and the ads finally began to ran. Since then Miss Reef has become a global (most beautiful) icon of the surfing communtiy. There are many Miss Reef contests on all the world's biggest surf-beaches with beautiful girls. You can google Miss Reef to watch them. It really worths the time.
So Reefers are real surfers by heart. They still stand for the same ideas that the company was founded on in 1984. Reef is a core surf-fashion company. They create authentic and innovative products - not only sandals, they have a very broad portfolio.
Reef provides:
- board shorts
- denim trousers
- fleeces
- hats
- jackets
- rashguards
- sweaters
- t-shirts
- tops
- walkshorts
- belts
- towels
- wallets
- swim tops for girls
- dresses
- fashion tops
- graphic tees
- long sleeves
- pants
- skirts
- shoes
and of course sandals in an unbeliveable range.
There is a blog focused on Reef Sandals. It will introduce you every type of Reef Sandals for men and girls, providing shopping informations and more.
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