Of late I've been considering advertising campaigns that have been used successfully down through the years.
A friend of mine who is in his late forties recently found out that in addition to the two young children he and his wife currently have, she is pregnant with twins.
That brought to mind the Geritol™ company which used to be a regular sponsor of the Lawrence Welk Show and was faithfully viewed at 1500 North Euclid in El Dorado, Arkansas in the mid 60's and beyond.
I've toyed with the idea of sending my friend a bottle of Geritol, so that he might be filled with vigor and vitality and able to keep up with his little ones! Next, I remembered the Faberge Organics Shampoo™ commercial, where the young woman raves the benefits of using her particular brand of follicle suds and its' various benefits.
Straightaway, the video focuses on a small picture of her in the middle of the television screen where she says, "...
so I told two friends!" Next appeared her picture and two of her friends - each washing their own hair saying, "...
and we told two friends!" More pictures.
More friends.
And so on and so forth until the television screen was filled with young women ecstatic over the benefits of washing one's hair in a composition of wheat germ oil, honey and hair soap.
When we become convinced of a "person or entity" to provide excellent service, we don't just talk about it - we talk it up, don't we? If we watch a movie that touches our deepest emotions, we can't wait to discuss it over a cup of coffee or post it on Facebook™.
If we eat a particular meal - which is particularly pleasing to the palate, we can scarcely wait until we can encourage others to do the same! Or if it's a particularly bad experience, then our conversation - especially disparaging - discourages others from embarking on a similar culinary journey.
It has been said that people make the decisions they do on the basis of two very simple motivators: To avoid a loss or to gain a benefit.
That seems to be the driving force behind the Fram Oil Filter® commercial of the late 1970's.
Do you remember their tag line? "You can pay me now, or you can pay me later.
" The message which Fram was communicating was that one could make a relatively small investment in a Fram Oil Filter to protect one's larger investment - his/her automobile; or one could simply ignore the protection gained from the Fram Oil Filter and either not use a Fram or use an inferior oil filter, and one would simply pay much more for repairs on the automobile and some future point down the road.
Recently a friend of mine conveyed an illustration that happened in his own family - to his wife's mother.
Four years ago, my mother-in-law's mother (she would have been my children's great-grandmother) passed away.
My Mother-in-Law, Charlene, was the only child and she was adopted.
Her step father was still alive but ailing in health also.
He had two children from his first late wife.
Charlene had always feared that if her mother died first, her step father's family would take over and keep things from her.
Charlene lives in Houston and her mother died, near where I make my home, in Hagerstown, MD.
She called me and asked if I would please come to the funeral home with her to help make arrangements.
I said of course.
I felt bad for Charlene because her husband could not come up with her this trip so she was all alone and very upset.
When we arrived at the funeral home, the owner - whom I've known personally for many years, came into the arrangements room with a folder tucked under his arm and told Charlene that all she needed to do was sign a few authorization forms for disposition and pick out flowers.
That was it.
Her mother had pre-arranged and pre-funded everything many, many years earlier.
The worries and concerns of what services might be the most appropriate, which casket and vault would be the right choice, songs to sing and music played suddenly vanished because care had already been taken to insure that those she loved and those who loved her would be spared additional despair in addition to the overwhelming grief they were experiencing from her passing.
I thought this was a great story to share to those weighing the benefits of pre-arranging one's funeral versus making it out of sight and out of mind - leaving unknown determinants to those left behind to choose while in the midst of tumultuous emotions and grief's despair.
I have never taken Geritol, so I cannot speak to its' benefits.
I, now, have very little hair on the top of my dome and tend to be very sparing with shampoo of any kind these days.
And yet I know beyond a shadow of doubt that the choices for preventive care and preventive maintenance on my automobile - always in each and every occasion - work out for my best interest to protect my car from what might be the result of normal wear and tear.
As medicine has improved, longevity for the human race has exponentially increased.
No longer is the average lifespan reduced to forty, fifty, or sixty years.
Many people are living well into their seventies, eighties and beyond.
And yet for every person who has ever been born, there comes a culmination for all of life's events.
Author and philosopher, Marcus Zusak, is attributed with the quote, "Death waits for no man, and if he does, he doesn't usually wait for very long.
" Doesn't it make sense - good sense - to plan accordingly for ALL of life's eventualities? I've heard my own parents say many times, "Byron, I'd give my right arm for you.
" Or "I'd give my life for yours if I needed to.
" If you knew you could spare your son or daughter some dread sickness or disease by taking one simple action, you'd do it in a heartbeat, wouldn't you? Why not make that choice today? Why not investigate and discover how simple the process of Advanced Planning is for you and the ones' you love and for those who love you?
A friend of mine who is in his late forties recently found out that in addition to the two young children he and his wife currently have, she is pregnant with twins.
That brought to mind the Geritol™ company which used to be a regular sponsor of the Lawrence Welk Show and was faithfully viewed at 1500 North Euclid in El Dorado, Arkansas in the mid 60's and beyond.
I've toyed with the idea of sending my friend a bottle of Geritol, so that he might be filled with vigor and vitality and able to keep up with his little ones! Next, I remembered the Faberge Organics Shampoo™ commercial, where the young woman raves the benefits of using her particular brand of follicle suds and its' various benefits.
Straightaway, the video focuses on a small picture of her in the middle of the television screen where she says, "...
so I told two friends!" Next appeared her picture and two of her friends - each washing their own hair saying, "...
and we told two friends!" More pictures.
More friends.
And so on and so forth until the television screen was filled with young women ecstatic over the benefits of washing one's hair in a composition of wheat germ oil, honey and hair soap.
When we become convinced of a "person or entity" to provide excellent service, we don't just talk about it - we talk it up, don't we? If we watch a movie that touches our deepest emotions, we can't wait to discuss it over a cup of coffee or post it on Facebook™.
If we eat a particular meal - which is particularly pleasing to the palate, we can scarcely wait until we can encourage others to do the same! Or if it's a particularly bad experience, then our conversation - especially disparaging - discourages others from embarking on a similar culinary journey.
It has been said that people make the decisions they do on the basis of two very simple motivators: To avoid a loss or to gain a benefit.
That seems to be the driving force behind the Fram Oil Filter® commercial of the late 1970's.
Do you remember their tag line? "You can pay me now, or you can pay me later.
" The message which Fram was communicating was that one could make a relatively small investment in a Fram Oil Filter to protect one's larger investment - his/her automobile; or one could simply ignore the protection gained from the Fram Oil Filter and either not use a Fram or use an inferior oil filter, and one would simply pay much more for repairs on the automobile and some future point down the road.
Recently a friend of mine conveyed an illustration that happened in his own family - to his wife's mother.
Four years ago, my mother-in-law's mother (she would have been my children's great-grandmother) passed away.
My Mother-in-Law, Charlene, was the only child and she was adopted.
Her step father was still alive but ailing in health also.
He had two children from his first late wife.
Charlene had always feared that if her mother died first, her step father's family would take over and keep things from her.
Charlene lives in Houston and her mother died, near where I make my home, in Hagerstown, MD.
She called me and asked if I would please come to the funeral home with her to help make arrangements.
I said of course.
I felt bad for Charlene because her husband could not come up with her this trip so she was all alone and very upset.
When we arrived at the funeral home, the owner - whom I've known personally for many years, came into the arrangements room with a folder tucked under his arm and told Charlene that all she needed to do was sign a few authorization forms for disposition and pick out flowers.
That was it.
Her mother had pre-arranged and pre-funded everything many, many years earlier.
The worries and concerns of what services might be the most appropriate, which casket and vault would be the right choice, songs to sing and music played suddenly vanished because care had already been taken to insure that those she loved and those who loved her would be spared additional despair in addition to the overwhelming grief they were experiencing from her passing.
I thought this was a great story to share to those weighing the benefits of pre-arranging one's funeral versus making it out of sight and out of mind - leaving unknown determinants to those left behind to choose while in the midst of tumultuous emotions and grief's despair.
I have never taken Geritol, so I cannot speak to its' benefits.
I, now, have very little hair on the top of my dome and tend to be very sparing with shampoo of any kind these days.
And yet I know beyond a shadow of doubt that the choices for preventive care and preventive maintenance on my automobile - always in each and every occasion - work out for my best interest to protect my car from what might be the result of normal wear and tear.
As medicine has improved, longevity for the human race has exponentially increased.
No longer is the average lifespan reduced to forty, fifty, or sixty years.
Many people are living well into their seventies, eighties and beyond.
And yet for every person who has ever been born, there comes a culmination for all of life's events.
Author and philosopher, Marcus Zusak, is attributed with the quote, "Death waits for no man, and if he does, he doesn't usually wait for very long.
" Doesn't it make sense - good sense - to plan accordingly for ALL of life's eventualities? I've heard my own parents say many times, "Byron, I'd give my right arm for you.
" Or "I'd give my life for yours if I needed to.
" If you knew you could spare your son or daughter some dread sickness or disease by taking one simple action, you'd do it in a heartbeat, wouldn't you? Why not make that choice today? Why not investigate and discover how simple the process of Advanced Planning is for you and the ones' you love and for those who love you?
Source...