- 1). Pick your specialty. Therapy organizations range from physical to massage. Medical licensing requirements for your therapy specialty vary state to state. States that regulate massage therapy require masseuses to take the National Certification Board for Therapeutic Massage and Bodywork (NCETMB) or the National Certification Board for Therapeutic Massage (NECTM). along with a minimum of 500 hours of massage therapy education. Massagetherapyschools.net lists licensing requirements by state. Visalaw.com lists physical therapy requirements by state.
- 2). Secure your business license. It gives you the legal authority to conduct business in your local jurisdiction. Contact your local county clerk's office to obtain your license. Business.gov provides general information on licensing requirements by state. Type in your ZIP code, city or state and choose your business type by clicking on the choice from the pull-down menu.
- 3). Develop a business plan. Software programs include specialty areas, such as physical therapy and massage therapy, allowing you to calculate your costs and create a virtual road map for your therapy business.
- 4). Contact a medical malpractice lawyer to look over customer contracts and forms necessary to run your practice and inform you about liability insurance for your company. The lawyer can advise you on the best type of legal paperwork to protect your organization and insurance to protect your assets.
- 5). Market your business. Advertising is the key to acquiring and developing a regular client base. Keep costs down by leaving postcards in food establishments or local gyms about your therapy sessions. Join the local chamber of commerce and offer discounts to other members. Introduce yourself by phone or by visiting your local health care professionals. and hand out brochures promoting your services.
- 6). Give clients excellent service to continually bring them back and ask for referrals. Reward customers with free service if they recommend friends and family. Stipulate that after a specified number of paid visits, you'll reward the referring clients. This dissuades customers from encouraging friends to sign up and then cancel if you give the reward before the referred client actually comes in.
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