So what really drives people to buy from your copy that you have posted on your web page? What is it that is making them whip out their wallet and purchase from you? A little bit of understanding some of the psychology behind what drives good copy is important for you to be able to really write for your audience.
Essentially when someone purchases from your web page it is because you have stepped into the mind of your buyer and you have answered those questions to a problem or you have explained in it such a way that your main benefit struck such a cord with your prospect that they simply had to have it.
Your ability to write copy that sells is all about your ability to identify your prospects biggest issue and being able to lay that out on a webpage that is convincing and in a way that you are actually relating to their problem or pain and you have the ultimate answer.
It's all about you answer the big questions of how your product service is going to make their lives better.
Taking the time to step into the mind of the buyer or potential customer and asking yourself what in this product or service would actually drive you to purchase if you were in a search, much like that of your prospect.
There are some things about writing copy that haven't changed in a century of writing copy and by sticking to some of these simple principals, it will go a long way for you in understanding what it takes to write copy that converts.
Using headlines that have your main benefit and grabs the attention of those who see it and makes them click that link.
It has been said in everything I have ever read over the years that your headlines account for more than 75 percent of your copy writing.
Professional copywriters spend more time on their headline than they do any other part of their copy.
There are a couple reasons for this.
Firstly the headline is going to dictate the rest of the control.
It is the spring board that spurns your copy body and your subheadings to your sales page.
You headline is where everything begins.
Your headline will typically answer that one question of "What's In It For Me".
I can't express enough just how important it is for you to do everything you can climb into the minds of your prospects and understand what it is they want to hear and what problem or desire they want wan to have solved.
It's at the core of writing copy that sells.
Essentially when someone purchases from your web page it is because you have stepped into the mind of your buyer and you have answered those questions to a problem or you have explained in it such a way that your main benefit struck such a cord with your prospect that they simply had to have it.
Your ability to write copy that sells is all about your ability to identify your prospects biggest issue and being able to lay that out on a webpage that is convincing and in a way that you are actually relating to their problem or pain and you have the ultimate answer.
It's all about you answer the big questions of how your product service is going to make their lives better.
Taking the time to step into the mind of the buyer or potential customer and asking yourself what in this product or service would actually drive you to purchase if you were in a search, much like that of your prospect.
There are some things about writing copy that haven't changed in a century of writing copy and by sticking to some of these simple principals, it will go a long way for you in understanding what it takes to write copy that converts.
Using headlines that have your main benefit and grabs the attention of those who see it and makes them click that link.
It has been said in everything I have ever read over the years that your headlines account for more than 75 percent of your copy writing.
Professional copywriters spend more time on their headline than they do any other part of their copy.
There are a couple reasons for this.
Firstly the headline is going to dictate the rest of the control.
It is the spring board that spurns your copy body and your subheadings to your sales page.
You headline is where everything begins.
Your headline will typically answer that one question of "What's In It For Me".
I can't express enough just how important it is for you to do everything you can climb into the minds of your prospects and understand what it is they want to hear and what problem or desire they want wan to have solved.
It's at the core of writing copy that sells.
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