Ever thought that why is brand important to us? Brand is something which is not only economy based but also shares an emotional value with the consumers. Customers directly associates with the brands they use and thus brands holds a special place in lives of consumers but the brand owners are equally associated not only by the virtue of being the owners but also the investments which is not only restrained to financial but also emotional so we can put both the parties that is brand owners and consumers on equal footing when it comes to brands. Thus, brand protection and brand protection services in India are becoming the priority.
Brands are deeply connected with the consumers as they use it on daily basis. Brands are not only the expensive brands rather for customers its small daily needs brands which they feel connected with like the washing powder which they use, the biscuits, bread, etc. they eat, the branded clothes and shoes they wear, the electronics they use or even the dish washing bars they use etc. All these things and more constitute brands and are not only limited to the products but also extends to the services like the hotels which the consumers prefer to stay in or the restaurants where customers prefer to eat or spa parlors, movie theaters, etc. which they visit together constitute brands.
The sad part is that the customers are cheated on a daily basis in the name of brands and which when they get to know then it scares off both the customers and the brand owners as the customers will never want to experience the same kind of cheating and thus will prefer to stay away from that brand even if it is real the next time and the brand owners are also scared because their brands are at a stake and which will directly affect their name and reputation and which further affects their popularity and loyal customers. These situations make both of the parties feel helpless and suffer as they are unable to find solutions for intellectual property rights compliances because of lack of awareness about intellectual property among the customers.
The first step from both the parties whosoever is suffering or is cheated be it customer or the brand owner should file a complaint for the same and should not be afraid of doing so as they hold all the right to do so and also they should not behave in a hapless manner as if it is very difficult to register a complaint for the brand piracy because it's not at all difficult as the customers and brand owners can approach to any online platform which work in the same direction and thus provide them all sorts of help relating to such cases. One of such very well known online portal is Brands and Fakes which provide with all sorts of help which is required like registering the complaint or intellectual property right investigations which is necessary for building up strong evidence which can prove the severity of damage caused by the brand piracy and cheating.
We can see that brand is deeply sublimed within consumers and it is a relationship of trust between the consumers and brands which can be easily broken through cheating and brand piracy, this can be removed but that can only happen with time and awareness among the consumers about the brand, trademarks, trade names and procedure which they can follow if being cheated.