Search Engine Optimization ("SEO") is the mayor, the sheriff and the head of the police department when it comes to creating and managing the flow of traffic to your website.
Website owners are urged to optimize website links to follow the traffic rules on Google Avenue.
Website owners commit to SEO campaigns passionately.
This passion is important and not to be 'dissed,' but don't lose sight of the forest for the trees.
High rankings on the search engines will contribute, significantly, to online success.
Just remember that SEO is not the 'do all and be all' for your website.
Internet marketers should stay conscious: There are some things SEO won't do for your website: Sales.
No matter how well your website is optimized for the keyword gods, a high page ranking alone doesn't mean your visitors will become your customers.
The high ranking only opens the door for an initial peek.
Your products must be quality and compare favorably to the competition's.
It must be easy to shop at your site with simple, accessible payment systems.
Love.
SEO won't make visitors fall in love with your site.
It can, however, have the opposite effect.
If your website lacks valuable and quality content, is poorly designed or difficult to navigate, it will not register well in your visitor's memory banks.
In the world of information overload, your website will be quickly discarded and forgotten.
If you stuff your site with keywords to grab rankings, you risk this kind of visitor dismissal.
User friendliness and dressing up for company are still etiquette rules that apply for site visits just like they do when company is coming over.
Loyalty.
Love and loyalty are best buds.
(Reread above paragraph here).
You want people to remember you and actually want to buy what you're offering.
You want their user experience to be first class, always, and it starts with your site.
You never get a second chance to make a first impression.
Mom was right and her rule still applies.
Think of SEO as the 'magnet' store at a major shopping mall.
The magnet store is easily found.
People can easily find what they are seeking.
Help is available as needed.
An SEO campaign that wins solely by getting high page rankings won't get the job done if the site visit is less than great, positive, even spectacular.
People will walk through your 'magnet opus' without a glance back and proceed to the other stores in the mall.
Make your website your magnificent 'magnet opus.
' High ranking make fuel the fire but your site will keep the flame burning and set off a heat wave.
Internet marketers: if you 'get' what SEO will and won't do for your website, you can strategize properly, 'entertain' your visitors and make the sales that create love, loyalty...
and financial independence!