Amaze Your Audience With These Tips For Your Online Ads
Marketers spend a lot of money on ads and obviously, we want to see that the money has been put to good use and achieve a significant effect. Here are lists of ideas that can help you design an advertisement that will capture your audience attention.
1.Move people by their senses by using words and phrases that evoke senses or sounds
2.Catch the eye of your audience by playing with the words, for example: rhyme and metaphors
3.Get people to pay attention to your URL.
a.Use a generic domain name to tell others that you deal with a range of products; and use a specific domain name to tell others that you are highly specialized.
b.You can also use caps for initials, to make the URL more readable because it seems to be broken up into pieces.
4.Make use of punctuation to catch attention.
a.Use single question marks once or even multiple times to catch peoples attention. Some ad companies do not allow the usage of double or triple question marks though.
b.An exclamation mark put at the right place can bring about desired effects.
c.Dashes used correctly can repeat your emphasis in the ads. Take note I am not talking about hyphens here.
5.Offer special deals and claims.
a.Guarantee results in a certain amount of time.
b.Appeal to peoples goodwill by donating part of your profits to charity.
6.Filter your customers by setting conditions.
a.In your ad you can state that you need to pay X dollars to buy the system. This will result in lower clickthroughs but higher conversions.
b.Tell them that they dont have to meet any conditions.
7.Be controversial.
a.Spark off a discussion by stating something out of the normal.
b.Make a controversial statement or claim.
c.Add humor in your ads, this is seldom seen.
8.Offer to solve a crisis
a.Explain directly how you can solve their problem
9.Pick a tone
a.Sarcastic
b.Hyped up
c.Compassionate, appealing to the inner self
10.Others
a.Reverse psychology
b.Famous quotes, phrases and lyrics
For more on writing good ads, visit my site.
Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.
A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.
One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.
The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.
A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.
1.Move people by their senses by using words and phrases that evoke senses or sounds
2.Catch the eye of your audience by playing with the words, for example: rhyme and metaphors
3.Get people to pay attention to your URL.
a.Use a generic domain name to tell others that you deal with a range of products; and use a specific domain name to tell others that you are highly specialized.
b.You can also use caps for initials, to make the URL more readable because it seems to be broken up into pieces.
4.Make use of punctuation to catch attention.
a.Use single question marks once or even multiple times to catch peoples attention. Some ad companies do not allow the usage of double or triple question marks though.
b.An exclamation mark put at the right place can bring about desired effects.
c.Dashes used correctly can repeat your emphasis in the ads. Take note I am not talking about hyphens here.
5.Offer special deals and claims.
a.Guarantee results in a certain amount of time.
b.Appeal to peoples goodwill by donating part of your profits to charity.
6.Filter your customers by setting conditions.
a.In your ad you can state that you need to pay X dollars to buy the system. This will result in lower clickthroughs but higher conversions.
b.Tell them that they dont have to meet any conditions.
7.Be controversial.
a.Spark off a discussion by stating something out of the normal.
b.Make a controversial statement or claim.
c.Add humor in your ads, this is seldom seen.
8.Offer to solve a crisis
a.Explain directly how you can solve their problem
9.Pick a tone
a.Sarcastic
b.Hyped up
c.Compassionate, appealing to the inner self
10.Others
a.Reverse psychology
b.Famous quotes, phrases and lyrics
For more on writing good ads, visit my site.
Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.
A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.
One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.
The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.
A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.
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