Economic times are tough and many cities are feeling the pain, as much of their money and revenue is generated from sales tax, but when people are not buying, there is not much sales tax revenue and with fuel prices down even less.
Worse, auto sales have tanked and folks cannot get loans to buy cars, which can bring in $200 to $500 worth of revenue when someone buys a car from a local car dealership in the city's zip code.
What can a city do? Well, they can establish a "Buy Local" program sponsored by Chambers of Commerce, Economic Development, or Downtown Revitalization Committee.
"Buy Local" programs and plans always work and if the public relations program is done right they instill a new sense of loyalty with consumers.
You see, the more the money flows around in a circle, the better everyone does.
That plus tourism captured dollars and it's a winner.
Not exactly sure why, but Gallup recently did a study showing how consumers and customers became more loyal and had a sense of buy-in, after such programs were started.
Of course, it's practically common sense, but then again sometimes you need a "report" or Study to get the ball rolling due to economically challenged politicians.
Don't let you city fall victim to a sluggish economy, you must act decisively to keep your money flowing locally.
No city can maintain its level of city services when their revenues are cut in half.
A solid plan and buy-local problem is the answer to riding out the financial turbulence and economic storm.
Please consider this.