A logo is an image or a graphic that is the visual representation of the company. It is a symbol that is designed in such a way that it mirrors the soul, fundamentals and objectives of the organization. Besides this, it is a sign that the company shall be associated with so forth, and people will recognize the organization by this emblem. Ideally, it should be a symbol or a letter that the organization is inherently associated with. However, factors like simplicity and that it must be a symbol that can be easily recreated and identifiable by the target audience are also crucial. Most organizations aim at building a design that is iconic and will last as a permanent identity.
Is Logo Necessary?
Logo design is an integral part of the branding process. However, your company will not be sued for not having a logo. In today's competitive world, everyone is too caught up in their own lives. To be able to catch somebody's attention to the extent that he or she remembers your brand and can recognize your logo is an arduous task.
Going by human psychic, any person will be able to remember your logo only if the logo is a complete representation of the organization or services offered by the organization. Therefore, this is the basic requirement that must be fulfilled while deciding upon a design for the logo. Although most leading companies have an iconic logo associated with their brand name, like Audi or Apple that anybody can recognize from a distance, but there are firms that don't use a logo at all and just use the company name for promotion.
Trends
The general trend that is followed by a majority of the companies is the use of letters or symbols that are central to the theme of the business. For example, companies like Google use a stylized text €Google€ as the logo of their company while the logo of Volkswagen is a circular design that incorporates the letters €V' and €W' in the design.
The Dos and Don'ts of Logo Designing
As mentioned above, the logo is a visual representation of the company's dream and intentions. A design that looks sturdy or immature may project your business in the negative light. It is considered unprofessional and irresponsible. Thus, an ideal logo must present your company as a company with clean intentions and a high degree of professionalism in their work. The logos used by most websites are attractive and eye catching. They also use picture effects like shadowing and shading. A notable feature of these website logos is their rounded edges, which aim to give an amiable feel to the design. This projects a professional yet friendly work flow.
Once, the logo of a company is designed, recreated and distributed for business promotion and marketing, the design has to be fixated. No alternations must be made to this design. The logo has the same significance to the company as the company name. It provides an identity, individuality and uniqueness to the company.
Is Logo Necessary?
Logo design is an integral part of the branding process. However, your company will not be sued for not having a logo. In today's competitive world, everyone is too caught up in their own lives. To be able to catch somebody's attention to the extent that he or she remembers your brand and can recognize your logo is an arduous task.
Going by human psychic, any person will be able to remember your logo only if the logo is a complete representation of the organization or services offered by the organization. Therefore, this is the basic requirement that must be fulfilled while deciding upon a design for the logo. Although most leading companies have an iconic logo associated with their brand name, like Audi or Apple that anybody can recognize from a distance, but there are firms that don't use a logo at all and just use the company name for promotion.
Trends
The general trend that is followed by a majority of the companies is the use of letters or symbols that are central to the theme of the business. For example, companies like Google use a stylized text €Google€ as the logo of their company while the logo of Volkswagen is a circular design that incorporates the letters €V' and €W' in the design.
The Dos and Don'ts of Logo Designing
As mentioned above, the logo is a visual representation of the company's dream and intentions. A design that looks sturdy or immature may project your business in the negative light. It is considered unprofessional and irresponsible. Thus, an ideal logo must present your company as a company with clean intentions and a high degree of professionalism in their work. The logos used by most websites are attractive and eye catching. They also use picture effects like shadowing and shading. A notable feature of these website logos is their rounded edges, which aim to give an amiable feel to the design. This projects a professional yet friendly work flow.
Once, the logo of a company is designed, recreated and distributed for business promotion and marketing, the design has to be fixated. No alternations must be made to this design. The logo has the same significance to the company as the company name. It provides an identity, individuality and uniqueness to the company.
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