If you are a small business owner in the USA or Europe and you have not looked at marketing your products to Canadians you are missing a vast opportunity to grow your bottom line.
According to Matt Hartley of the National Post, "Canada has one of the highest broadband penetration rates in the world.
More than half the adult population is on Facebook.
Nearly 70% of Canadians watch videos online, while the average Internet user in Canada spends about 60 hours a month online.
In fact, English-speaking Canadians aged 18 to 34 spend more than a third of their time online, more than they spend listening to radio, watching television or reading newspapers, according to the Interactive Advertising Bureau of Canada (IAB).
Across all age groups, Canadians are spending an increasing amount of time online.
But the advertising dollars aren't following them.
" In comparison, USA broadband penetration in 2008 was only 25% which is only the 15th highest in the world.
The smart marketer would be targeting Canadians with their ads.
Canadian businesses have not caught up to the consumers demand in offering a proportionate amount of internet marketing.
What does this mean to businesses online? It means that if you are one of the few who are actively advertising to Canadians you are much more likely to succeed.
Canadians are also mobile savvy.
They send over 45 million text messages every day - a stat that has cell phone companies "LOL-ing" all the way to the bank.
Even when times are tight, Canadians still feel the need to be connected and just aren't willing to do without their "Crackberries".
(CBC) Canadians love the Internet.
So why don't advertisers get it? Many USA small businesses are timid when it comes to selling across the border.
This could be the answer to your lower sales because of the economic downturn.
Get over your fear and you will find a market of 33,212,696 Canadians searching for your products! Cross-border sales are so easy it is not much more work than selling to the next state.
Try it, You'll like it!
According to Matt Hartley of the National Post, "Canada has one of the highest broadband penetration rates in the world.
More than half the adult population is on Facebook.
Nearly 70% of Canadians watch videos online, while the average Internet user in Canada spends about 60 hours a month online.
In fact, English-speaking Canadians aged 18 to 34 spend more than a third of their time online, more than they spend listening to radio, watching television or reading newspapers, according to the Interactive Advertising Bureau of Canada (IAB).
Across all age groups, Canadians are spending an increasing amount of time online.
But the advertising dollars aren't following them.
" In comparison, USA broadband penetration in 2008 was only 25% which is only the 15th highest in the world.
The smart marketer would be targeting Canadians with their ads.
Canadian businesses have not caught up to the consumers demand in offering a proportionate amount of internet marketing.
What does this mean to businesses online? It means that if you are one of the few who are actively advertising to Canadians you are much more likely to succeed.
Canadians are also mobile savvy.
They send over 45 million text messages every day - a stat that has cell phone companies "LOL-ing" all the way to the bank.
Even when times are tight, Canadians still feel the need to be connected and just aren't willing to do without their "Crackberries".
(CBC) Canadians love the Internet.
So why don't advertisers get it? Many USA small businesses are timid when it comes to selling across the border.
This could be the answer to your lower sales because of the economic downturn.
Get over your fear and you will find a market of 33,212,696 Canadians searching for your products! Cross-border sales are so easy it is not much more work than selling to the next state.
Try it, You'll like it!
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