Solid keyword bid management is based on the research that lays the foundation for your entire campaign it is important that the research process is efficient.
For this process to be efficient it must provide you all critical data like exact phrase count and search volume quickly and in an easy to use format.
This is no easy task considering all of the information required to make an informed decision can be scattered across a dozen or more sources.
Now you probably believe your keyword bid management is already solid and you have been following all of the recommended good practices and advice on keyword research.
But the fact is that most people do not perform adequate niche research prior to starting a campaign, either from lack of knowledge, lack of time or both.
If you are researching without the proper tools you are not realizing the full potential of your efforts or your campaigns and it is a good possibility that you are leaving more than a little money on the table.
The best keyword bid management methods start with keyword research and are the foundations that your entire campaign is built upon.
Normally the level of research required to competently select niche keywords will take several days or more to evaluate a single niche and will have you checking dozens of websites to find the right information.
With application of the right tool all of this critical data is brought together into a single easy to use location so that what used to take days will now only takes hours.
Next time you start keyword bid management first ask yourself if you are starting on a clean solid foundation built upon reliable methodologies.
If you can honestly answer yes to yourself with confidence you are well on your to making a very profitable campaign built on a solid foundation.
If you are not 110% confident in the research that you built your campaign on then it is time to take a second look at your methodology and make sure you are using the best methods to reliably build your marketing campaign's foundation.