In today's scenario, it is not enough to merely be able to produce astounding results. It is of equal importance that your employees take pride and joy in being able to produce such results. In a world where consumers are unwilling to invest in companies that are not doing it ‘the right way', it is important that any company striving to thrive should cater to such requirements.

It is not just about what companies owe the society, but what the need of the hour calls on. With the concept of corporate sustainability playing a larger role than ever in the corporate world, it is vital that we incorporate measures which guarantee the assurance of sustenance along with complying with the organization's responsibilities.

What is CSR?

The corporate responsibility or the Corporate Social Responsibility is defined primarily as a moral and ethical responsibility of industrial outfits to society. According to The Social Investment Consultancy, CSR can be defined as the voluntary activities undertaken by a corporate enterprise to operate in an economically, ethically and socially sustainable manner.

On a broader base, corporate social responsibility is the answers a business owes to the questions society poses. It covers the moral and humane aspects of running an organization and explains what it is exactly that an organization owes to the world outside of and around it. It is often looked at as the action any corporate business must take on various economical, ecological, environmental, ethical, educational and social issues.

What CSR entails:

Corporate responsibility demands that they must give back, what we take. Oftentimes, it is evident that businesses have not been able to succeed, when the society around them fails. As this becomes a striking reality in today's scenario, there are more number of companies who go beyond the call of duty, and engage in actions that go beyond the interests of the firm and doing more than that which is required by law, thereby furthering social benefits.

Some steps which organizations undertake to comply with CSR are depicted below:

• Providing basic health care benefits to employees
• Coordinating and cooperating with local NGOs in efforts to better educational and living standards in their surroundings
• Providing educational opportunities to inspiring employees as well as aiming to further the capabilities and talents of employees by means of workshops, discussion boards, mentoring and counseling sessions
• Empowering women in various sectors of the employed staff
• Monetary donations to organizations specializing in areas such as art, housing, environment, social welfare amongst others
• Contributing in improvement of skills of local population to generate skilled set of professionals for assuring a corporate sustainability in the future
• Engaging in environmental efforts such as afforestation, rain water harvesting amongst others
• Supporting, if not engaging, in activities related to disaster struck areas and population, by enabling better housing and welfare
• Involving with local or non-local efforts for education and opportunities for the physically disabled
• Training fresh initiatives and interacting with educational institutions to train students, in the form of internships
• Working with governmental as well as civil society groups to achieve benefits both to the organization as well as society
If everyone does their bit in following this structure, the nation will be in a different league altogether.