Democratic Presidential candidate Senator Barack Obama promised his supporters that they would be the first to know his running mate turn out to be a savvy but technically unfeasible communication strategy.
The Obama camp gambled when they made a high-stake promise.
They could have risk a great deal of trust from their supporters.
Given that Obama camp has previously used text messaging campaign with the ability to text supporters based on their ZIP code where they targeted voter-turnout campaigns, this event was a little surprise.
Obama camp on its website send text messages to their supports on calls for action, encourage supporters to call their friends to them to vote or donate to the campaign.
For the Obama camp, the list of cell numbers is very similar to campaign snail-mailing lists, but more personal and more valuable.
The campaign also will not tolerate spam and keep the number of messages send to a minimum given that recipients pay for every text message they receive.
Once the Obama campaign composed and sent the message, it was largely an automated process.
The instant the campaign pushed the button, SMS went out to millions of Obama supporters but not everyone could get the message.
Due to carrier bottle neck, some message took around 15 minutes to deliver from the time it was sent to the carrier.
In the pre-announcement buzz, there were even some fake VP announcements.
Obama's campaign promise of "Be the first to know whom Barack picks as his running mate," had ran into some problems.
Those who signup online wanting to be the first to know were not the first to know.
Before Obama's SMS blast, CNN's John King broke the news from a leaked inside the "Democratic sources.
" The traditional broadcaster, here CNN, stole the thunder of the Web campaign.
Highly disciplined Obama campaign seemed to have lost control for a moment and experienced one of its rare glitches.
This second hand announcement of VP pick is not the way they wanted to deliver their news.
CNN suspended the suspense.
This event sure to be the first massive effort to send out text messaging in the political world.
Without CNN spoiling the fun, this event would have created merging of text messaging with the domain of social networking and political campaigning.
Obama among many history making feats he accomplished in the political arena, here he missed out on history making of being the first to popularize text messaging to a political mainstream had he not fail to be the first to deliver the breaking news.
The Obama camp gambled when they made a high-stake promise.
They could have risk a great deal of trust from their supporters.
Given that Obama camp has previously used text messaging campaign with the ability to text supporters based on their ZIP code where they targeted voter-turnout campaigns, this event was a little surprise.
Obama camp on its website send text messages to their supports on calls for action, encourage supporters to call their friends to them to vote or donate to the campaign.
For the Obama camp, the list of cell numbers is very similar to campaign snail-mailing lists, but more personal and more valuable.
The campaign also will not tolerate spam and keep the number of messages send to a minimum given that recipients pay for every text message they receive.
Once the Obama campaign composed and sent the message, it was largely an automated process.
The instant the campaign pushed the button, SMS went out to millions of Obama supporters but not everyone could get the message.
Due to carrier bottle neck, some message took around 15 minutes to deliver from the time it was sent to the carrier.
In the pre-announcement buzz, there were even some fake VP announcements.
Obama's campaign promise of "Be the first to know whom Barack picks as his running mate," had ran into some problems.
Those who signup online wanting to be the first to know were not the first to know.
Before Obama's SMS blast, CNN's John King broke the news from a leaked inside the "Democratic sources.
" The traditional broadcaster, here CNN, stole the thunder of the Web campaign.
Highly disciplined Obama campaign seemed to have lost control for a moment and experienced one of its rare glitches.
This second hand announcement of VP pick is not the way they wanted to deliver their news.
CNN suspended the suspense.
This event sure to be the first massive effort to send out text messaging in the political world.
Without CNN spoiling the fun, this event would have created merging of text messaging with the domain of social networking and political campaigning.
Obama among many history making feats he accomplished in the political arena, here he missed out on history making of being the first to popularize text messaging to a political mainstream had he not fail to be the first to deliver the breaking news.
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